landing pages and conversion rate optimization blog by pagewiz

ROI

How to Measure The Effectiveness of Content Marketing When You Create It

By Dante Munnis  |   Reading Time: 13 minutes

Content marketing is a big part of business strategy in 2016. More and more companies are creating content as an official marketing channel. There’s this premise that it if everyone is doing it, it must be working. But what is the ROI? Will content marketing work for you? How do you track it? The key… Continue Reading

Website UI Primary

How to Improve Website Usability to Sell More

By Adam Wesolowski  |   Reading Time: 13 minutes

At times, running an online business can be tricky. It’s not as simple as attracting customers who will automatically buy your items. Many eCommerce stores have a high volume of visitors, but those visitors don’t buy anything or wind up abandoning their carts. If this happens to you, the problem could originate with your website… Continue Reading

Content Marketing Trends Primary

Best Content Marketing Trends – Out with the Old, In with the New

By Nick Colakovic  |   Reading Time: 12 minutes

Over a short period of time, content marketing has evolved and changed. In the past, the content marketing world was ruled by the people who were able to create a large amount of solid quality content, but things are different now. In order to succeed in this field today, you will need a lot of… Continue Reading

yelp-blog

PPC Spotlight Series: Focus Your Marketing on Yelp

By Elna Cain  |   Reading Time: 13 minutes

Social proof is a buzzword throughout social media today. And there is a reason for this – people value the opinions of others. This is especially true when it comes to making purchases online. In a recent survey by BrightLocal, it was found that 88% of consumers say they trust online reviews as much as… Continue Reading

case study primary

How to Repurpose a Case Study (Plus 21 Specific Ideas)

By Elisa Silverman  |   Reading Time: 14 minutes

A well-done case study is a faon ntastic, evergreen piece of content. No wonder they rank as the most effective form of written B2B content, and third most effective B2B content marketing tactic overall – just behind in-person events and webinars. Producing a case study requires an extra amount of client and project management in… Continue Reading

Pinterest Replacement

PPC Spotlight: Advertising Through Pinterest with PPC

By Elna Cain  |   Reading Time: 12 minutes

In recent years, Pinterest has climbed its way up the social media ladder and is now considered a big player in attracting potential buyers. What was once mainly a place for moms to digital scrapbook recipes, DIY projects, or hairstyles, Pinterest is now a valuable place to market your content, grow your traffic, and sell… Continue Reading

snapchat-blog

PPC Spotlight: Get Your Focus on Snapchat

By Elna Cain  |   Reading Time: 12 minutes

Self-destructing videos? Doodles and captions on your images? Is there more to Snapchat than that? And, are young adults the only users who can benefit from this new platform? Indeed, Snapchat may seem like an unlikely platform for advertising, but it’s looking to be a sensible investment for the future. The first ad on Snapchat… Continue Reading

List Growth Primary

How to Achieve Explosive List Growth [7 Case Studies]

By John Stevens  |   Reading Time: 13 minutes

According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $38 for every $1 spent on email marketing. A study from Monetate that… Continue Reading

blog-microcopy

The Beginner’s Guide to Microcopy

By Elna Cain  |   Reading Time: 12 minutes

Copy is an integral part of any successful marketing campaign. The web is full of articles on how to optimize the main copy on your landing pages and throughout your site. But the unsung hero of the copy world is microcopy. Microcopy is the small pieces of text on your website that guides user experience…. Continue Reading

spam-filter-blog

14 Ways to Avoid Email Spam Filters

By Elna Cain  |   Reading Time: 15 minutes

Do you spend hours painstakingly crafting an email for your new marketing campaign only to get a poor open rate in return? The number one reason your email isn’t read is because it automatically gets sent to the spam folder by your user’s email provider (Gmail, Outlook, etc.). According to ReturnPath, one in six permission-based emails… Continue Reading