landing pages and conversion rate optimization blog by pagewiz

Exit Intent on Landing Pages

High Bounce Rate? Use Exit Intent Offers on Your Landing Pages

By Elisa Silverman  |   Reading Time: 6 minutes

A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to them. You’ve identified key objections and made sure you’ve included persuasive responses. But are you really making every effort to convert them? Are you tracking… Continue Reading

Framing Effect

How to use The Framing Effect in Marketing Campaigns

By Kobe Ben Itamar  |   Reading Time: 7 minutes

Before coming to grips with the more complex definitions of Framing, it should be understood that Framing is perceptual; in other words, Framing is not about what is said, but how it is said. There are several complex definitions of framing which can be broken down into simpler language: Framing is the relationship between context… Continue Reading

Landing Page Copy

Customizing Landing Page Copy: A Case Study

By Elna Cain  |   Reading Time: 12 minutes

In a recent post, we talked about the elements involved in writing creative, customized copy for your landing page. The creative aspect of writing copy for your landing page involves writing copy that speaks directly to your audience – copy that’s genuine. Customization applies to catering to your audience’s needs and providing them with a solution to… Continue Reading

Thank You Page Content

Selecting Relevant Content for Your Thank-You Page

By Elisa Silverman  |   Reading Time: 6 minutes

I recently had a post here discussing the need for your digital ad and landing page to be in harmony with one another in order to convert, where I promised a follow-on discussion about pulling that harmony through to your thank-you page too. Well, I always keep my promises, so here we go. You may… Continue Reading

Targeting People Not Consumers

Digital Engagement: Targeting People, Not Consumers

By Cam Secore  |   Reading Time: 8 minutes

What is important regarding your brand’s presence on the Web?  Is it getting more shares?  Publishing more content? Synching it up with the buying cycle? Getting links?  Surely, all those are important; they’ve been thoroughly discussed. But what about digital engagement? Content Marketing and Driving Shares, Links, and Digital Engagement In a recent Moz post, popular… Continue Reading


The Creative Process of Customizing Landing Page Copy

By Elna Cain  |   Reading Time: 14 minutes

You’ve decided to create a landing page for your company. You’ve signed up, chosen a template and picked out an appropriate color scheme. Quickly, you realize that building a landing page requires more than nice layouts and eye-catching colors alone – it needs content. But now you’re stuck – clueless as to how to proceed…. Continue Reading

Buying Cycle Phases

How to Better Match Campaign Content with Buying Cycle Phases

By Elisa Silverman  |   Reading Time: 8 minutes

In a previous post on using a PPC campaign to capture B2B leads, I wrote the content being offered in exchange for a lead’s contact information has to align with the interests of the targeted persona and where they are in the buying journey. It’s a point worth exploring in greater detail. Specifically, what are… Continue Reading

Ads and Landing Pages

Are Your Digital Ad and Landing Pages in Harmony?

By Elisa Silverman  |   Reading Time: 8 minutes

Behind every great digital ad is a great landing page. Well, not so fast. Your great digital ad may have gotten the click through, but that doesn’t mean your landing page will convert. The harmony – or lack thereof – flowing from your ad to the landing page behind it impacts your conversion rate. Sometimes… Continue Reading

PPC Flexibility

Taking PPC to The Next Level by Staying Flexible

By Elna Cain  |   Reading Time: 12 minutes

PPC marketing isn’t solely about search engine ads anymore. With technological advancements comes the need to alter and enhance advertising strategies. You must be willing to adapt and do what’s necessary to gain cost-effective click-throughs on all the various platforms. Whether you represent a major corporation or small creative business, you’ll want to get out… Continue Reading

Accessibility Tips

Accessibility: Tips to Improve Forms and Raise Conversions

By Christopher Meloni  |   Reading Time: 10 minutes

When it comes to designing websites, ones with less accessibility lose sales to others. So here are some key reasons why we should focus on access, knowing our customer, and the ways we can increase conversion rates by optimizing it. SEO and Accessibility are related. What can be read on screen readers can be indexed by… Continue Reading