landing pages and conversion rate optimization blog by pagewiz

Video Landing Page Ideas To Grow Your Conversion Rate & Sales

By Robyn Howard  |   Reading Time: 13 minutes

Over the last few years, clever marketing technologies have emerged and savvy marketers have been at the forefront in trying to leverage their abilities. Landing pages are a good example. Plenty of businesses use them today and marketers have never stopped to work up ways to optimize their performance. Advanced solutions touching on navigation, page load times,… Continue Reading

Essential PPC Strategies for Google, Bing, and Facebook Ads

By Paul Granger  |   Reading Time: 12 minutes

When you have the basics in place, your Pay Per Click campaigns should be providing reasonable (basic) returns. But to really make the most out of your spend and get a better return on your investment, it’s time to explore some more advanced strategies. Ultimately, the more you keep testing and tweaking in the right… Continue Reading

Using Video to Increase Conversions on Your Landing Page

By Elna Cain  |   Reading Time: 13 minutes

In the modern world, attention spans are short and getting shorter by the year. According to research by Statistic Brain, the average attention span in 2015 was slightly over 8 seconds – compared to 12 seconds in the year 2000. Modern society knows nothing about delayed gratification. People want to shop contactless, watch one Netflix… Continue Reading

PPC Conversion Rates Dropping? Here’s What You Do

By Peter Dulay  |   Reading Time: 12 minutes

Reality Check: There is a difference between a “conversion rate” dropping and “conversions” dropping. Knowing this difference can help you improve your PPC campaigns. Let’s investigate what to do when your PPC conversion rates start to go in the wrong direction. When You See Conversion Rates Dropping… First, you must know there are things which… Continue Reading

Are You Optimizing Your Images for your Landing Pages?

By Emily Hunter  |   Reading Time: 10 minutes

Anyone reading this blog knows that Google is the top dog for text searches. Google is also the top dog for image searches as well. But do you know how much search volume Google Images takes up? Just take a look at this chart from Moz.com: This data was taken from millions of searchers in… Continue Reading

A Spotlight on Abandoned Shopping Cart Emails

By Elna Cain  |   Reading Time: 12 minutes

I’m sure most of us have been there. You’re shopping online and snapping up some bargains. You click here, you click there – adding all these great deals to your cart because – how can you not? But then you get to the checkout and reality sets in. Maybe you have to set up an account, or… Continue Reading

Why Your Pop-Up Is Missing The Mark? (And how you can fix it?)

By Nick Patel  |   Reading Time: 12 minutes

Are you wondering why aren’t you hitting the bullseye when it comes to getting conversions through pop-ups? Pop-ups can be tricky and visitors can be really choosy. We have all had our share of annoying pop-ups that come up at the wrong time, are really messy, way too long, hit your eye with weird color… Continue Reading

10 Tools to Help You Run Your First Influencer Marketing Campaign

By Michael Quoc  |   Reading Time: 14 minutes

If you’ve heard the term “influencer marketing” before but haven’t tried it out, you’re missing the boat. Studies have demonstrated that word of mouth advertising is more powerful than paid solutions. When genuine people give honest reviews, shout outs, or feedback; brands win. If the price of influencer marketing has held you back, you’re about… Continue Reading

6 Steps to Putting Data to Work for You in Email Marketing

By Jessica Best  |   Reading Time: 12 minutes

A few years ago, when podcasts did their annual “Predictions for next year” posts, just about every single one of them had a mention of how we would have access to more data in our marketing. In fact, in 2017, marketers like me (see title above) like to point out that (almost) ALL marketing is… Continue Reading

A Spotlight on Drip Email Campaigns: Uber

By Elna Cain  |   Reading Time: 12 minutes

An Introduction to Uber Uber has become a household name across most of the country and is even being used as a verb these days. “To Uber or not to Uber? That is the question.” For those who haven’t heard of Uber, it’s a taxi hailing app with a twist. A few taps on your… Continue Reading