LinkedIn Groups

How to Leverage LinkedIn Groups to Boost Your Online Presence

LinkedIn is one of the most popular and enduring of social media sites. Through the second quarter of 2014, LinkedIn boasted users in 200 countries, with 300 million users worldwide and 100 million in the United States alone. Every month, 187 million unique visitors go to LinkedIn, and 2 of every 5 LinkedIn users go [...]

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Dynamic Content

Personalize Your Landing Page Campaigns – Using Dynamic Content

Everyone likes to feel special. No one likes to feel like a “lead”. If you aim for a high conversion rate – your prospects had better feel special & unique while they are led through your marketing campaign’s funnel. Think about all those spammy-looking emails you’ve received, and have immediately erased, or moved to the [...]

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Landing Page Types

The Fundamentals of Two Exceptional Landing Page Types

Many are times when we have business ideas but the problem is we don’t know how to take them to the next level. The internet has become a tool most business owners turn to for inspiration. If done correctly, landing pages can be a very good marketing tool. This post will give you the information [...]

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Credibility on Your Landing Page

9 Ways to Develop Credibility on Your Landing Page

Credibility is the online world’s most potent currency. Only this is the currency you use to sell, not to buy. Your 20-point bullet list of features and benefits? Your unique selling proposition? They’re all meaningless if your landing page visitors don’t believe you. The critical differentiator that gets people to give you their money in [...]

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Lead Generation Blogs

9 Blogs That’ll Make You Better at Lead Generation

Whether a business has products, services or both, the only way they can make a profit is by making sales. To do this, many companies use lead generation. New businesses, or those who are looking to improve their sales and learn more about the best ways of generating leads, may turn to lead generation blogs [...]

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Social Media Plan

3 Tips for Creating an Effective Social Media Plan for Your Nonprofit

Social media is a valuable tool for marketing non-profits and spread the word about your brand, function and cause. With the right social media plan and commitment, social media can prove powerful to increasing involvement in your organization and raising awareness overall for your NPO. Basic social media marketing is a popular option that is also [...]

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7 Things About Landing Pages

7 Things About Landing Pages Your Boss Wants To Know

I was working with a startup company a few years ago, when they wanted to test advertising with Google Adwords. They hadn’t actually done any advertising beforehand, as all the traffic was coming in through word-of-mouth, but they felt that they needed a boost in sales and the number of users. We discussed matters with [...]

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Formatting Emails

Tear Down that Great Wall of Text – Formatting Emails for Readability

Take a look at these two excerpts from the same sales email: Sample 1: Hello [NAME], We here at THISCO wish you and yours a very happy holiday season. As always, we’re here to help make your life easier. Our range of edible gift bouquets has a visual and culinary variety wide enough to suit [...]

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Marketing Automation Tools

14 Marketing Automation Tools That Can Save You Precious Time

New businesses are often faced with a near-Herculean task when it comes to advertising and gaining market presence in an already saturated online environment. The question becomes, how to effectively market a new business with the limited resources of a startup company. Market Automation Tools provide an Effective Solution Marketing automation is a very broad [...]

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Creating Effective Banners

The Ultimate Process of Creating Effective Banner Ads

Banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach. In order to make the most out of your online campaign budget, it is important to have a clear vision of your campaign’s objectives. Here’s how to start: Ask yourself these [...]

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