landing pages and conversion rate optimization blog by pagewiz

Content Marketing is More Than Blogs

By Colin Cieloha  |   Reading Time: 11 minutes

Traditional marketing is becoming less and less effective as more people turn to the internet for information, answers to questions, and news. Therefore, companies are turning to content marketing to help boost their business. Instead of pitching their products and services, they provide their customers with truly relevant and useful content to help them solve… Continue Reading

SEO vs Conversion: What Does Your Page Do?

By Emily Hunter  |   Reading Time: 11 minutes

What is the goal of a landing page? To get conversions, right? Well, it’s not quite so simple. Landing pages need two things to work well. They need traffic and they need to convert. Yet these goals can be contradictory. Unless you’re solely relying on PPC to drive traffic to your landing page, you’ll need… Continue Reading

Nancy Harhut: The Behavioral Science Behind Words (Podcast)

By Elisa Silverman  |   Reading Time: 3 minutes

It’s time for another Pagewiz podcast! This episode’s guest is international speaker and award-winning marketing creative, Nancy Harhut. Nancy specializes in using behavioral science to develop digital and direct marketing content that influences people to act. In particular, she focuses on how words persuade. In this episode, Nancy addresses: Why our brains are hardwired to… Continue Reading

Landing Page Tools for a Successful Online Marketing Campaign

By Amit Bahar  |   Reading Time: 9 minutes

The ultimate goal of any campaign, social media driven or otherwise, is to produce leads or sales and maintain a high conversion rate. Whether you’re selling a product, a service or an idea, conversions are the name of the game. A successful campaign can be determined by the number of people who bought or registered… Continue Reading

How to Use YouTube to Generate More Leads

By Christopher Gimmer  |   Reading Time: 12 minutes

When most businesses think about how they want to generate leads, they typically gravitate towards PPC ad platforms like Google AdWords or Facebook Ads. As a result, YouTube is often overlooked. Unfortunately for these businesses (but fortunately for you), YouTube can be a fantastic platform for capturing new leads. In this post, I’m going to… Continue Reading

4 Simple Psychology Hacks that Will Seriously Boost Your Conversions

By John Stevens  |   Reading Time: 11 minutes

According to research from Eisenberg Holdings, for every $92 spent on generating traffic only a measly $1 is spent on converting it. Interestingly, this explains why a lot of “research” on what works in conversion do not have a strong basis and, as a result, cannot be replicated. For example, various researchers have found the… Continue Reading

Win More Leads and Influence People with Conversion Rate Optimisation

By David James  |   Reading Time: 13 minutes

The feeling that you get when you know that you have gained a conversion and a sale is one of euphoria. Especially when you see the dollar figures in your bank account. I still remember setting up websites years ago hoping to see my web venture take off, only to see the project make a… Continue Reading

Your PPC Campaign is Dying… Now What?

By David Chapman  |   Reading Time: 8 minutes

There is no doubt that PPC is an extremely profitable channel when managed properly. However, sometimes, it can be challenging to return profitability to a PPC campaign. No campaign is perfect, and there can always come a time when performance can deteriorate. For example, let’s say you spend $10,000 on the first month and you… Continue Reading

Digital Ads and Nonprofits: It’s a Match!

By Elisa Silverman  |   Reading Time: 10 minutes

It’s that time of year again! M+R, in partnership with the Nonprofit Technology Network (NTEN), has released its annual benchmark report on nonprofit digital activities. It’s chockablock with interesting information about how nonprofits are using various digital tools and how it’s working out for them. M+R has a great interactive site to explore the report’s… Continue Reading

How Compounding Posts Are Created To Drive More Traffic

By Emily Hunter  |   Reading Time: 12 minutes

If you’ve ever been responsible for a content marketing campaign, you’re probably sick of writing low-performing blog posts. By low-performing, I mean posts that don’t pull their weight over time. You might get a burst of interest after they are first posted, but then they decay in readership until they are useless. The usual quest… Continue Reading