Landing Page Design: How to Improve It to Get More Conversions

Reading Time: 7 minutes

In this digital age, almost all of our daily communications lie in the hands of the Internet. From messages, to video calls, to emails and social networking sites, our lives are dependent on it. With all of this conducted through the Internet, it’s not a surprise that the demand for e- commerce has seen a […]

Continue Reading By Sunny Popali


How to Create a B2B PPC Campaign that will Generate More Leads

Reading Time: 6 minutes

PPC campaigns are typically associated with B2C e-commerce, but B2B companies shouldn’t overlook them. Lead nurturing is the critical path for closing B2B sales. Properly done, it leads to higher value sales and closing sales at lower cost. But you can’t nurture a lead you don’t have. This is where a PPC campaign designed to […]

Continue Reading By Elisa Silverman


5 Tools to improve your Social Media ROI (on a budget)

Reading Time: 9 minutes

As the organizations are gradually realizing the importance of social media, they are also increasing the budgets allocated for the same. But increasing budget also means that the marketers cannot do it casually. They must deliver visible and quantifiable results. This is exactly where the question of return of investment comes. So, how to measure […]

Continue Reading By Blair Strasser


How Understanding Your Customers Can Justify Higher Pricing

Reading Time: 13 minutes

I thought I’d found the perfect computer bag. I’d bookmarked the site weeks ago, but continued my due diligence search before committing to it. Now I was ready. I went back to the site to buy the perfect computer bag (my research confirmed that it was) in my preferred color – green. Only this time […]

Continue Reading By Elisa Silverman


How to Optimize Your Landing Page by Interpreting User Behavior

Reading Time: 9 minutes

The web site visitor is always right – even if she doesn’t know it. According to the guest on our second podcast, Dr. David Darmanin, founder and CEO of Hotjar, your customers and website visitors tell you where and how to change your landing page to boost conversion. Sometimes directly; more often indirectly. But they will […]

Continue Reading By Elisa Silverman

Landing Page SEO

How to Do That SEO Thing for Your Landing Page

Reading Time: 9 minutes

In the world of internet marketing, we’ve all heard of Search Engine Optimization, and we all know we need it. Unfortunately, a lot of us don’t know exactly “how to do that SEO thing”, other than that it’s got “something to do with keywords and Google”. Trust me, those are two lines I’ve heard plenty […]

Continue Reading By Andrew Heikkila

Visitor Vocab Technique

Case Study: How to Increase Conversions by 176.33% with The Visitor Vocab Technique

Reading Time: 15 minutes

If you run an ecommerce store or saas company and want to get more leads and sales from your landing pages, you’re in the right place. Most of you know that to improve your landing pages you need to invest in conversion optimization, but many people misunderstand what conversion optimization really means. A/B testing, digital […]

Continue Reading By Giles Thomas


Mobilegeddon: What Really Happened

Reading Time: 6 minutes

Mobilegeddon. Like most disaster movies, it seems the previews were more terrifying that the full-length feature. No general howls of despair were heard. Yet that doesn’t mean it was without impact. Here’s our round-up of a few different post-Mobilegeddon studies that looked at certain market or industry segments to see how they fared specifically. How […]

Continue Reading By Elisa Silverman

Voice Search

How voice search is shaking up the marketing landscape

Reading Time: 6 minutes

Search is currently going through something of a transformation. As Google gets more sophisticated at understanding our search queries, the way we find information is becoming more intuitive and ‘human’. Online search has become a conversation, rather than an awkward keyword guessing game. In addition, the stigma against talking to mobile devices in public appears […]

Continue Reading By Luke Rees


Your Startup’s Unique Origin Story Can Be Your Most Marketable Asset

Reading Time: 5 minutes

Blood, sweat, tears – ask the founder of any startup, and she’ll tell you those are the building blocks which went into her company.  She has toiled for months, even years to make this happen, often in some cramped space hidden away in the bowels of someone else’s building.  Dig a little deeper, and you […]

Continue Reading By Hattie James