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Credibility on Your Landing Page

9 Ways to Develop Credibility on Your Landing Page

Credibility is the online world’s most potent currency. Only this is the currency you use to sell, not to buy. Your 20-point bullet list of features and benefits? Your unique selling proposition? They’re all meaningless if your landing page visitors don’t believe you. The critical differentiator that gets people to give you their money in [...]

Continue Reading By Elisa Silverman

Lead Generation Blogs

9 Blogs That’ll Make You Better at Lead Generation

Whether a business has products, services or both, the only way they can make a profit is by making sales. To do this, many companies use lead generation. New businesses, or those who are looking to improve their sales and learn more about the best ways of generating leads, may turn to lead generation blogs [...]

Continue Reading By Ron Sela

Social Media Plan

3 Tips for Creating an Effective Social Media Plan for Your Nonprofit

Social media is a valuable tool for marketing non-profits and spread the word about your brand, function and cause. With the right social media plan and commitment, social media can prove powerful to increasing involvement in your organization and raising awareness overall for your NPO. Basic social media marketing is a popular option that is also [...]

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7 Things About Landing Pages

7 Things About Landing Pages Your Boss Wants To Know

I was working with a startup company a few years ago, when they wanted to test advertising with Google Adwords. They hadn’t actually done any advertising beforehand, as all the traffic was coming in through word-of-mouth, but they felt that they needed a boost in sales and the number of users. We discussed matters with [...]

Continue Reading By Avi Kaye

Formatting Emails

Tear Down that Great Wall of Text – Formatting Emails for Readability

Take a look at these two excerpts from the same sales email: Sample 1: Hello [NAME], We here at THISCO wish you and yours a very happy holiday season. As always, we’re here to help make your life easier. Our range of edible gift bouquets has a visual and culinary variety wide enough to suit [...]

Continue Reading By Elisa Silverman

Marketing Automation Tools

14 Marketing Automation Tools That Can Save You Precious Time

New businesses are often faced with a near-Herculean task when it comes to advertising and gaining market presence in an already saturated online environment. The question becomes, how to effectively market a new business with the limited resources of a startup company. Market Automation Tools provide an Effective Solution Marketing automation is a very broad [...]

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Creating Effective Banners

The Ultimate Process of Creating Effective Banner Ads

Banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach. In order to make the most out of your online campaign budget, it is important to have a clear vision of your campaign’s objectives. Here’s how to start: Ask yourself these [...]

Continue Reading By Oren Rachum

Landing Page Mistakes

3 Landing Page Mistakes You Can Learn From

Whenever a visitor clicks on a link to a website’s main page it becomes a landing page. Landing pages are important because they define the website’s presence. A lot of websites have great landing pages, but many webmasters construct them with some noticeable landing page mistakes. Poor page formatting and confusing information are but a [...]

Continue Reading By Avi Kaye

Paid Web Traffic

8 Proven Paid Web Traffic Sources for Your Landing Pages

Landing pages are a  great marketing tool for any business. If you want to start an online business, landing pages are just as essential as the goods or services you plan to sell. However, what is the purpose of a having a website if you cannot generate any visitors? That is where paid web traffic [...]

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Who Needs a Landing Page

Who Needs a Landing Page, Anyway?

That’s an easy question. The answer is ‘Everybody’. OK, so maybe we need to explain the answer a little bit. Landing pages are vital to your business. It doesn’t matter if you are a startup looking to get those first five thousand users, or a car dealership who wants visitors to ask for quotes. Without [...]

Continue Reading By Avi Kaye