Soft Metrics

Soft Metrics That Have A Significant Effect On Your Bottom Line

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. And it is almost definitely the one that your boss cares about the most, regardless of whether said boss is [...]

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How to Write

How to Write High Quality Articles with These 5 Time-Saving Tools

Writing an article that is of a high quality requires more than just structuring an outline and entertaining the reader. It is in many ways a creative art based on the use of online marketing tools that help us gather and organize the information to be contained in the article. This gives the article validity [...]

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Squeeze Pages

Squeeze Pages: The Secret for Optimizing Your Website Conversion Rates

Email lists are one of the best weapons we marketers have at our disposal. Email lists that include our most relevant audience are an awesome way of marketing. We can use these lists to introduce new products and create sale opportunities. We can even find new users via Facebook (but that’s a subject for a [...]

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Ultimate List Marketing Lists

The Ultimate List of Ultimate Marketing Lists

These six groups of marketing resources cover the major components of what you need to know to build a foundation of online marketing knowledge and create solutions for marketing problems. There are a variety of ways to access the information, from simply reading to links to blog, videos, and infographics. There is some critical information in [...]

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Landing Page Conversions

Formatting Basics Lay the Foundation for Landing Page Conversions

A good landing page takes its readers on a journey. Long or short, its elements must combine to bring each visitor to the same final destination – a conversion. How the landing page is formatted either eases their way or throws up roadblocks. You want everything on your landing page to reduce the friction that [...]

Continue Reading By Elisa Silverman

Nonprofit Blogs

27+ Nonprofit Blogs that You Should Read

There are hundreds if not thousands of nonprofit blogs on the internet. With so many to choose from, narrowing your search to find the most worthwhile can be a challenge. Time is at a premium for most of us, so we’ve compiled a collection of a few of what we consider to be the best [...]

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Landing Page Case Study

4 Things I Learned From The Amnesty Landing Page Case Study

In 2007 Amnesty International, a nonprofit organization, ran a campaign to raise awareness and donations for one of their humanitarian efforts. The campaign led their target audience to a relevant landing page, which was tested in a variety of ways to see what sort of impact different buttons, colours, and messaging, had on boosting their [...]

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Social Listening

Using Social Listening to Focus Your Nonprofit Online Marketing Message

The rapid ascendancy of social media over the past decade, with 71% of adults visiting social media sites through early 2014, has not gone unnoticed by nonprofits, about half of whom (48%) recognize its importance to their overall marketing strategy. Still, 67% of 9,000 small- and medium-size nonprofits in a March, 2014 survey report having no social media strategy. [...]

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Marketing Podcasts

22 Online Marketing Podcasts Well Worth Listening to

A good online marketer always tries to think of great new ways to market the product / service they’re promoting. A great online marketer should also find out what other online marketers are constantly up to… Today’s online marketing arena is so fast to update efficient working methods and marketing hacks that you simply cannot [...]

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Call to Action Question - Header

To Click or Not to Click – That is the Call to Action Question

Everything on your landing page leads to this moment – – > inspiring your reader to click that call-to-action (CTA) button. Your landing page has painted a specific vision of the wonderful future that awaits the reader once they click that button. Now it’s up to your CTA button to seal the deal. Does the [...]

Continue Reading By Elisa Silverman