landing pages and conversion rate optimization blog by pagewiz

Win More Leads and Influence People with Conversion Rate Optimisation

By David James  |   Reading Time: 13 minutes

The feeling that you get when you know that you have gained a conversion and a sale is one of euphoria. Especially when you see the dollar figures in your bank account. I still remember setting up websites years ago hoping to see my web venture take off, only to see the project make a… Continue Reading

Your PPC Campaign is Dying… Now What?

By David Chapman  |   Reading Time: 8 minutes

There is no doubt that PPC is an extremely profitable channel when managed properly. However, sometimes, it can be challenging to return profitability to a PPC campaign. No campaign is perfect, and there can always come a time when performance can deteriorate. For example, let’s say you spend $10,000 on the first month and you… Continue Reading

Digital Ads and Nonprofits: It’s a Match!

By Elisa Silverman  |   Reading Time: 10 minutes

It’s that time of year again! M+R, in partnership with the Nonprofit Technology Network (NTEN), has released its annual benchmark report on nonprofit digital activities. It’s chockablock with interesting information about how nonprofits are using various digital tools and how it’s working out for them. M+R has a great interactive site to explore the report’s… Continue Reading

How Compounding Posts Are Created To Drive More Traffic

By Emily Hunter  |   Reading Time: 12 minutes

If you’ve ever been responsible for a content marketing campaign, you’re probably sick of writing low-performing blog posts. By low-performing, I mean posts that don’t pull their weight over time. You might get a burst of interest after they are first posted, but then they decay in readership until they are useless. The usual quest… Continue Reading

A Spotlight on Drip Email Campaigns: Grammarly

By Elna Cain  |   Reading Time: 12 minutes

An Introduction to Grammarly Grammarly is an online grammar checking tool used by countless students and writers to check their content for spelling mistakes, clarity, and consistency. It can also detect plagiarism and offers alternative word choices to improve the quality of your work. As marketers, having proper grammar may not directly increase conversions on… Continue Reading

Affiliate Marketing – Getting Started and Where It’s Going

By Elisa Silverman  |   Reading Time: 13 minutes

Affiliate marketing used to be the bête noire of online marketing. It could generate huge payoffs but had a bit of a downmarket air to it. The stream of bad actors amongst the wide variety of legitimate players hasn’t helped its reputation. Estimates project affiliate marketing to experience a compound annual growth rate (CAGR) of… Continue Reading

How to Write More Persuasive Copy

By Nancy Harhut  |   Reading Time: 13 minutes

As a prospective client said to me last week, words matter. She is absolutely correct. Words determine how people respond to your marketing: Whether they read or not… Whether they act or not… And ultimately, whether they buy or not. Fortunately for marketers, some words are more powerful than others. And while using these words… Continue Reading

How to Improve Marketing ROI through CRO

By Thad Kahlow  |   Reading Time: 11 minutes

One of the biggest challenges facing businesses today isn’t garnering attention—in fact, with more and more emphasis on social media and digital awareness, it’s never been easier to get eyes on your business. Brands seem to explode out of nowhere. They pop up online and make a name for themselves, but very few do more… Continue Reading

Moderated or Unmoderated: Which Type of Usability Testing Is Best for You?

By Tom Bowen  |   Reading Time: 15 minutes

There’s no doubt that conversion optimization is made up of many activities and tactics. Analytics analysis, A/B testing, email marketing, heat mapping, these are just some of the important tactics that go into optimizing a site for conversions. But to me, one of the most under-utilized CRO tactics is definitely usability testing. By observing real… Continue Reading

The Pagewiz Template Design Process + a New Webinar Pack!

By Re'em Shapira  |   Reading Time: 10 minutes

At Pagewiz, we’ve created a detailed design document on which we base the creation of each of our new landing page templates. We test each design thoroughly, to make sure it meets the quality criteria we’ve set. In this article, we will explain part of the process to show you some of what we do… Continue Reading