Behavioral Email Marketing – How to Convert A Visitor into A Lifelong Customer

Reading Time: 6 minutes

What could be more exciting than knowing exactly what your customers would like to buy? Behavioral emails use predictions based upon analyzing the content a user consumed; That is the closest the above mentioned dream scenario can get. Behavioral targeting approaches the reader at that exact critical time, which can then lead to increased engagement, [...]

Continue Reading By Jaymin Bhuptani


Getting Started with Landing Pages: An Action Oriented e-Book

Reading Time: 2 minutes

The top 10% of landing pages convert at rates 3-5 times higher than the average landing page. Getting your landing page conversion rates into this range won’t just happen. To help you out, we’ve developed this guide as your jumping off point to building landing pages that convert. In it, we’ve compiled specific and actionable [...]

Continue Reading By Kobe Ben Itamar

Winning landing page

Four Experts Share What Makes a Winning Landing Page Design

Reading Time: 7 minutes

The winners of ThemeForest’s Pagewiz template contest have been announced. Over thirty designers won prizes, including four Top Expert Prizes, each awarded by a conversion expert. What makes a landing page template design a winner? Read on. The judges told us exactly why they made their Top Expert Prize selections and offer a few extra [...]

Continue Reading By Elisa Silverman


3 Reasons your AdWords Performance Sucks

Reading Time: 9 minutes

OK, so now I’ve got your attention I will make the bold but rather obvious assumption that you currently have a Google AdWords campaign live & you do not believe it’s performing to the best of its abilities. Well, you are probably right. So get your pen and paper ready, because the next 8 minutes [...]

Continue Reading By Greg Nunan


Sending LinkedIn Invitations that Will Start a Real Connection

Reading Time: 7 minutes

You’ve found someone on LinkedIn and want to connect. The “when,” “why” and “how” of when you send an invitation to connect can go a long way to setting up a fruitful relationship, let alone getting you past the “connection accepted” stage. (If you actually haven’t found a potential connection yet, read How to Grow [...]

Continue Reading By Elisa Silverman


Evoking More Conversions Using the Psychology of Color

Reading Time: 8 minutes

Have you ever noticed how fast food companies all seem to make use of the same basic color palette? The industry is dominated by red and yellow, and the few brands that don’t use those colors make use of orange, pink, and other warm, bright colors. Why is this? Enter color theory. Color theory dictates [...]

Continue Reading By Nick Rojas


[podcast] Getting Emotional about Conversion Optimization with Talia Wolf

Reading Time: 7 minutes

Do you get emotional thinking about your landing page’s conversion and bounce rates? Do you worry about the emotional state of your landing page visitors? Well, Talia Wolf, founder and CEO of Conversioner, has the research proving the answer to the second question must be “yes.” Especially if your answer to the first question was [...]

Continue Reading By Elisa Silverman


9 Tips for Better Performing Typography on a Landing Page

Reading Time: 6 minutes

Visitors to a landing page are going to make their three-second decision whether to stay based on the visual information before them. Consciously or not, their eyes are scanning quickly for certain words; they’re judging the landing page’s design for credibility. As typography is a main factor in both these areas, the choices you make [...]

Continue Reading By Elisa Silverman

tested words

5 Tested Power Words That Will Improve Your Landing Page Copy

Reading Time: 6 minutes

You know that feeling when sometimes you read an article, or a post, or even a few lines of marketing copy, and you find yourself nodding in agreement? Then you find yourself reaching for your mouse to read more, or share the post, or click whatever button you were supposed to click. Next time you [...]

Continue Reading By Avi Kaye


Finalists for The ThemeForest People’s Choice Bonus Prize

Reading Time: 2 minutes

Here’s an update regarding our $800: People’s Choice Bonus Prize: Below are the top 5 templates for the people’s choice category that have so far managed to collect the largest amount of ‘Likes’ and ‘Favorites’ on social networks around the web. The final winner for this category will be picked on the 23rd of February. The winner will be [...]

Continue Reading By Kobe Ben Itamar