landing pages and conversion rate optimization blog by pagewiz

yelp-blog

PPC Spotlight Series: Focus Your Marketing on Yelp

By Elna Cain  |   Reading Time: 13 minutes

Social proof is a buzzword throughout social media today. And there is a reason for this – people value the opinions of others. This is especially true when it comes to making purchases online. In a recent survey by BrightLocal, it was found that 88% of consumers say they trust online reviews as much as… Continue Reading

case study primary

How to Repurpose a Case Study (Plus 21 Specific Ideas)

By Elisa Silverman  |   Reading Time: 14 minutes

A well-done case study is a faon ntastic, evergreen piece of content. No wonder they rank as the most effective form of written B2B content, and third most effective B2B content marketing tactic overall – just behind in-person events and webinars. Producing a case study requires an extra amount of client and project management in… Continue Reading

Pinterest Replacement

PPC Spotlight: Advertising Through Pinterest with PPC

By Elna Cain  |   Reading Time: 12 minutes

In recent years, Pinterest has climbed its way up the social media ladder and is now considered a big player in attracting potential buyers. What was once mainly a place for moms to digital scrapbook recipes, DIY projects, or hairstyles, Pinterest is now a valuable place to market your content, grow your traffic, and sell… Continue Reading

snapchat-blog

PPC Spotlight: Get Your Focus on Snapchat

By Elna Cain  |   Reading Time: 12 minutes

Self-destructing videos? Doodles and captions on your images? Is there more to Snapchat than that? And, are young adults the only users who can benefit from this new platform? Indeed, Snapchat may seem like an unlikely platform for advertising, but it’s looking to be a sensible investment for the future. The first ad on Snapchat… Continue Reading

List Growth Primary

How to Achieve Explosive List Growth [7 Case Studies]

By John Stevens  |   Reading Time: 13 minutes

According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $38 for every $1 spent on email marketing. A study from Monetate that… Continue Reading

blog-microcopy

The Beginner’s Guide to Microcopy

By Elna Cain  |   Reading Time: 12 minutes

Copy is an integral part of any successful marketing campaign. The web is full of articles on how to optimize the main copy on your landing pages and throughout your site. But the unsung hero of the copy world is microcopy. Microcopy is the small pieces of text on your website that guides user experience…. Continue Reading

spam-filter-blog

14 Ways to Avoid Email Spam Filters

By Elna Cain  |   Reading Time: 15 minutes

Do you spend hours painstakingly crafting an email for your new marketing campaign only to get a poor open rate in return? The number one reason your email isn’t read is because it automatically gets sent to the spam folder by your user’s email provider (Gmail, Outlook, etc.). According to ReturnPath, one in six permission-based emails… Continue Reading

A_B Testing Primary

A/B Testing Subscription Forms and Landing Pages

By Patrick Cole  |   Reading Time: 12 minutes

I have a strict policy that some of my colleagues believe is more strident than need be. My policy is that I never go fully live on a change to a website without significant A/B testing. My feelings on this are exceptionally strong when it comes to changes on subscription forms and landing pages. No,… Continue Reading

PPC Management Primary

10 Tools for Better PPC Management

By David Chapman  |   Reading Time: 10 minutes

The PPC channel is no longer optional for marketers. Although there was a time when everyone preferred making use of organic search (SEO) to get traffic from search engines, frequent Google updates have made it difficult to rank reliably. Also, if you analyze SERPs, you will often see that for most of the searches there… Continue Reading

Exit Surveys Primary

How to use Exit Surveys to Improve Lead Generation

By Mike Dane  |   Reading Time: 10 minutes

While visitor session recordings and heatmaps are great at telling you how many visitors visited your website, how long they took, and where specifically they visited, they sadly cannot tell you why they left. There are many reasons why people leave your website. For example, you overwhelm them with advertisements. Online advertisements have always been… Continue Reading