3 Reasons your AdWords Performance Sucks

OK, so now I’ve got your attention I will make the bold but rather obvious assumption that you currently have a Google AdWords campaign live & you do not believe it’s performing to the best of its abilities. Well, you are probably right. So get your pen and paper ready, because the next 8 minutes [...]

Continue Reading By Greg Nunan


Sending LinkedIn Invitations that Will Start a Real Connection

You’ve found someone on LinkedIn and want to connect. The “when,” “why” and “how” of when you send an invitation to connect can go a long way to setting up a fruitful relationship, let alone getting you past the “connection accepted” stage. (If you actually haven’t found a potential connection yet, read How to Grow [...]

Continue Reading By Elisa Silverman


Evoking More Conversions Using the Psychology of Color

Have you ever noticed how fast food companies all seem to make use of the same basic color palette? The industry is dominated by red and yellow, and the few brands that don’t use those colors make use of orange, pink, and other warm, bright colors. Why is this? Enter color theory. Color theory dictates [...]

Continue Reading By Nick Rojas


[podcast] Getting Emotional about Conversion Optimization with Talia Wolf

Do you get emotional thinking about your landing page’s conversion and bounce rates? Do you worry about the emotional state of your landing page visitors? Well, Talia Wolf, founder and CEO of Conversioner, has the research proving the answer to the second question must be “yes.” Especially if your answer to the first question was [...]

Continue Reading By Elisa Silverman


9 Tips for Better Performing Typography on a Landing Page

Visitors to a landing page are going to make their three-second decision whether to stay based on the visual information before them. Consciously or not, their eyes are scanning quickly for certain words; they’re judging the landing page’s design for credibility. As typography is a main factor in both these areas, the choices you make [...]

Continue Reading By Elisa Silverman

tested words

5 Tested Power Words That Will Improve Your Landing Page Copy

You know that feeling when sometimes you read an article, or a post, or even a few lines of marketing copy, and you find yourself nodding in agreement? Then you find yourself reaching for your mouse to read more, or share the post, or click whatever button you were supposed to click. Next time you [...]

Continue Reading By Avi Kaye


Finalists for The ThemeForest People’s Choice Bonus Prize

Here’s an update regarding our $800: People’s Choice Bonus Prize: Below are the top 5 templates for the people’s choice category that have so far managed to collect the largest amount of ‘Likes’ and ‘Favorites’ on social networks around the web. The final winner for this category will be picked on the 23rd of February. The winner will be [...]

Continue Reading By Kobe Ben Itamar


Using Directional Cues to Bump Up Conversion Rate

A landing page is all about motivating readers to take action. Motivating them to scroll through your page, to focus on key messages, and ultimately – to click that call-to-action (CTA) button. The landing page copy needs to make the case, and it needs the landing page design to help out. Using directional cues, the [...]

Continue Reading By Elisa Silverman

content marketing strategies

Online Tools to Improve Your Content Marketing Strategies

Many of us continue to hear the phrase, “Content is King,” and with over 60 trillion web pages, and growing, getting our material to the front of this enormous line is challenging. Google and other search engines are including more information in their queries that go beyond web pages, documents and pdf files. They now [...]

Continue Reading By Nick Rojas

Email Marketing

11 Tips to Make Your Email Marketing Successful This Year

Latest digital marketing reports extracted from a survey undertaken in the year 2014, suggest email marketing to be the best channel to extract the maximum rate of interest. Here is what the experts suggest to be the current email marketing scenario:                 With email marketing ranking first among [...]

Continue Reading By Sudeep Banerjee