Social Selling

Why You’re Failing at Your Social Selling Campaigns

The rise of social media, expected to capture 2.5 billion users by 2017, represents a paradigm shift and a new opportunity in B2B marketing. For the first time, B2B customers are a community of users who discuss everything from their jobs to politics to business products and services. Forrester Research confirms that B2B customers are buying [...]

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New Customers

They’ve Converted, Now What? 3 Ways to Keep New Customers Coming Back

You got people to sign up and even buy something. But they haven’t been back in a while. What’s the problem? The fact is, 80% of your future revenue will come from 20% of your current customers. That means most of your new customers won’t be coming back and there are many reasons why. Some [...]

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Multiple Client Accounts

[New Feature] Manage Multiple Client Accounts on PageWiz

Every Pagewiz account can be managed by more than one person, if you like. You can invite another Pagewiz account owner (doesn’t have to be a paid account) to view and manage your landing page campaigns for you. Those ‘others’ are possibly your online marketing agency, or a talented landing pages designer, who can beautify [...]

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Landing Page that Converts

How to Draft a Landing Page that Converts All 3 of Your Audiences

I’m going to share a secret. I’ve written here before that the most effective landing pages are geared specifically to a single target market coming from a particular source. Using a different landing page for each of these pairings (referral source + target market) in your marketing campaign lets you deliver to each the message [...]

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Content Discovery Tools

6 Great Content Discovery Tools for Your Social Media Streams

In 2013, almost 2 billion people worldwide were using social media networks. That number is expected to grow to 2.5 billion by 2017. Even so, most small businesses still haven’t jumped in, and those which have are doing so less than enthusiastically: through the middle of 2013, less than one in four small businesses had [...]

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Your Landing Page

The #1 Reason Your Landing Page Isn’t Working

You have a landing page. No, you have an AWESOME landing page. You’ve written some killer copy, found an inspiring image, and have ads directing tons of traffic to your landing page. And it just isn’t working. You wait a day or two, increase the ad budget, but still there’s nothing. Zip. Nada. Your company [...]

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LinkedIn Groups

How to Leverage LinkedIn Groups to Boost Your Online Presence

LinkedIn is one of the most popular and enduring of social media sites. Through the second quarter of 2014, LinkedIn boasted users in 200 countries, with 300 million users worldwide and 100 million in the United States alone. Every month, 187 million unique visitors go to LinkedIn, and 2 of every 5 LinkedIn users go [...]

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Dynamic Content

Personalize Your Landing Page Campaigns – Using Dynamic Content

Everyone likes to feel special. No one likes to feel like a “lead”. If you aim for a high conversion rate – your prospects had better feel special & unique while they are led through your marketing campaign’s funnel. Think about all those spammy-looking emails you’ve received, and have immediately erased, or moved to the [...]

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Landing Page Types

The Fundamentals of Two Exceptional Landing Page Types

Many are times when we have business ideas but the problem is we don’t know how to take them to the next level. The internet has become a tool most business owners turn to for inspiration. If done correctly, landing pages can be a very good marketing tool. This post will give you the information [...]

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Credibility on Your Landing Page

9 Ways to Develop Credibility on Your Landing Page

Credibility is the online world’s most potent currency. Only this is the currency you use to sell, not to buy. Your 20-point bullet list of features and benefits? Your unique selling proposition? They’re all meaningless if your landing page visitors don’t believe you. The critical differentiator that gets people to give you their money in [...]

Continue Reading By Elisa Silverman