landing pages and conversion rate optimization blog by pagewiz


Watching (and Learning from) Competitor PPC Campaigns

By Elna Cain  |   Reading Time: 13 minutes

As writer Anthony J. D’Angelo suggests, “Don’t reinvent the wheel, just realign it.” When you see that a system works for someone else, do you start from scratch as you work towards a similar goal? Or do you add your own flavor to what’s already worked for others? This quote informs life decisions and business… Continue Reading

programmatic ads

Are B2B Companies Ignoring a Rewarding Marketing Opportunity?

By Elisa Silverman  |   Reading Time: 6 minutes

The findings of a couple recent reports suggest that many B2B companies are ignoring a highly effective marketing tool – programmatic ads display. The first is a study commissioned by AdRoll and conducted by Forrester Consulting on B2B prospecting via digital marketing. The second is Hanapin Marketing’s State of PPC (2015/2016). The Forrester research confirmed that… Continue Reading

Event Driven Analytics

Using Event-driven Analytics to Boost Conversion Value

By Kobe Ben Itamar  |   Reading Time: 11 minutes

These days it seems as though everyone has a website. It can be hard to get people to visit yours. Most people turn to pay per click (PPC) advertising to drive traffic to their landing pages. But getting someone to click on your ad is only the beginning. You have to turn that click into… Continue Reading

Upgrading Quality Score

How to trick Google into Upgrading Your Quality Score

By Roy Danino  |   Reading Time: 8 minutes

This post is all about Quality Score (A.K.A – QS): What’s QS, how it is calculated, and how understanding it can help you save a lot of money. Quality Score, according to Google, is “An estimate of the quality of your ads, keywords, and landing page”. In other words, quality score is the metric Google… Continue Reading


How to Use SEO and PPC the Right Way [5 Short Case Studies]

By Elna Cain  |   Reading Time: 13 minutes

If you’re a startup business with a small budget, you might be tempted to rely heavily on search engine optimization (SEO) to market your website. Or you might be divided in your thinking. You may believe that per-per-click (PPC) advertising alone might be worth the expense, or you might be considering both SEO and PPC… Continue Reading

PPC Mistakes

These PPC Marketing Strategy Mistakes Can Kill Your Campaigns

By Sunny Popali  |   Reading Time: 12 minutes

A Pay-Per-Click (PPC) strategy is one of the quickest ways to attract potential customers to your website and increase conversions. Business owners can present advertisements with the help of tools like Google AdWords, Yahoo! Search Marketing, etc., in the sponsored results section that comes up in search result pages and each time there is a… Continue Reading

Retargeting Copy

Taking a Close Look at One Brand’s Retargeting Ads

By Elisa Silverman  |   Reading Time: 10 minutes

Display ad click-through-rates (CTR) are notoriously low, overall showing just a 0.06 percent CTR. Yet display ads remain great opportunities for both consumer ecommerce and B2B discovery and lead generation. Particularly when used as part of a retargeting campaign. Retargeting is a campaign designed exclusively for visitors to your landing page or website who didn’t convert…. Continue Reading

A-B Testing Mistakes

Don’t Make These A/B Testing Mistakes that Cost Conversions

By Alex Horoshkevich  |   Reading Time: 16 minutes

It has been noted by more than one marketing blogger that most A/B testing experiments are conducted incorrectly. That is true. It’s quite possible your last experiment was conducted incorrectly. In the majority of cases, A/B testing is only a start of an experiment. No analysis. No hypotheses. A pleased marketer changed the color of… Continue Reading


Persuading User Perceptions: How to Increase PPC Ad Clicks

By Elna Cain  |   Reading Time: 11 minutes

It may sound sleazy to consider persuading user perceptions, but PPC persuasion need not involve manipulation to increase PPC ad clicks. When you start a PPC ad campaign, you want to draw customers to your website, product, mailing list, or another marketing goal frequently and repeatedly. But how do you persuade users into believing that… Continue Reading

Marketing Funnels Mistakes

Marketing Funnels: Avoid These Mistakes to Build a Strong One

By Jeremy Reeves  |   Reading Time: 11 minutes

Marketing funnels are a funny thing. They can (and should) be built differently for every business, every marketplace, and every unique product or service within that marketplace. Although having a template to follow helps, there are many factors determining the exact strategy and tactics used to construct your own marketing funnel. Blanket statements on marketing funnels are… Continue Reading