How Understanding Your Customers Can Justify Higher Pricing

Reading Time: 13 minutes

I thought I’d found the perfect computer bag. I’d bookmarked the site weeks ago, but continued my due diligence search before committing to it. Now I was ready. I went back to the site to buy the perfect computer bag (my research confirmed that it was) in my preferred color – green. Only this time [...]

Continue Reading By Elisa Silverman


How to Optimize Your Landing Page by Interpreting User Behavior

Reading Time: 9 minutes

The web site visitor is always right – even if she doesn’t know it. According to the guest on our second podcast, Dr. David Darmanin, founder and CEO of Hotjar, your customers and website visitors tell you where and how to change your landing page to boost conversion. Sometimes directly; more often indirectly. But they will [...]

Continue Reading By Elisa Silverman

Landing Page SEO

How to Do That SEO Thing for Your Landing Page

Reading Time: 9 minutes

In the world of internet marketing, we’ve all heard of Search Engine Optimization, and we all know we need it. Unfortunately, a lot of us don’t know exactly “how to do that SEO thing”, other than that it’s got “something to do with keywords and Google”. Trust me, those are two lines I’ve heard plenty [...]

Continue Reading By Andrew Heikkila

Visitor Vocab Technique

Case Study: How to Increase Conversions by 176.33% with The Visitor Vocab Technique

Reading Time: 15 minutes

If you run an ecommerce store or saas company and want to get more leads and sales from your landing pages, you’re in the right place. Most of you know that to improve your landing pages you need to invest in conversion optimization, but many people misunderstand what conversion optimization really means. A/B testing, digital [...]

Continue Reading By Giles Thomas


Mobilegeddon: What Really Happened

Reading Time: 6 minutes

Mobilegeddon. Like most disaster movies, it seems the previews were more terrifying that the full-length feature. No general howls of despair were heard. Yet that doesn’t mean it was without impact. Here’s our round-up of a few different post-Mobilegeddon studies that looked at certain market or industry segments to see how they fared specifically. How [...]

Continue Reading By Elisa Silverman

Voice Search

How voice search is shaking up the marketing landscape

Reading Time: 6 minutes

Search is currently going through something of a transformation. As Google gets more sophisticated at understanding our search queries, the way we find information is becoming more intuitive and ‘human’. Online search has become a conversation, rather than an awkward keyword guessing game. In addition, the stigma against talking to mobile devices in public appears [...]

Continue Reading By Luke Rees


Your Startup’s Unique Origin Story Can Be Your Most Marketable Asset

Reading Time: 5 minutes

Blood, sweat, tears – ask the founder of any startup, and she’ll tell you those are the building blocks which went into her company.  She has toiled for months, even years to make this happen, often in some cramped space hidden away in the bowels of someone else’s building.  Dig a little deeper, and you [...]

Continue Reading By Hattie James


16 of the Best ‘Don’t-Miss’ PPC Posts of 2015

Reading Time: 6 minutes

Summer is here, which means 2015 is already half over. Where did the time go?  Well, a lot of people spent it writing about PPC strategy and tactics, never-ending sources of evolving challenges. In case you missed some of the great PPC posts during the first half of 2015, we’ve compiled some of our favorites. [...]

Continue Reading By Elisa Silverman


6 smart shifts email marketers need to make right now

Reading Time: 6 minutes

Have you participated in running race competition back in your school days? Remember, how all of us used to queue up waiting for the race and run the miles swiftly with an aspiration to win? Email marketing is no different. Marketers aspire to win the email race by standing out in the cluttered inbox. Some [...]

Continue Reading By Jaymin Bhuptani


A Mobile Responsive Landing Page Is Crushing Your Conversion Rate

Reading Time: 12 minutes

You may have heard that Google had recently updated their algorithm to favor mobile-friendly web pages. That’s obviously a move in the right direction, considering the growing percentage of people using mobile devices to access web pages. The movement towards the new responsive approach hotness is all fun & games until you realize it’s not necessarily right [...]

Continue Reading By Kobe Ben Itamar