landing pages and conversion rate optimization blog by pagewiz

rick-riddle-influencer-marketing

Boosting Conversion Rates Through Influencer Marketing

By Rick Riddle  |   Reading Time: 12 minutes

Influencer marketing is not new. For years, TV ads have paraded out well-known celebrities who back products. Wheaties had their “Breakfast of Champions,” using sports heroes all over their boxes and on their TV ads. Nike uses sports figures. Ellen DeGeneres touts “Cover Girl” makeup. These are all major corporations that can afford to pay… Continue Reading

ROI

How to Measure The Effectiveness of Content Marketing When You Create It

By Dante Munnis  |   Reading Time: 13 minutes

Content marketing is a big part of business strategy in 2016. More and more companies are creating content as an official marketing channel. There’s this premise that it if everyone is doing it, it must be working. But what is the ROI? Will content marketing work for you? How do you track it? The key… Continue Reading

Best Content Marketing Trends – Out with the Old, In with the New

By Nick Colakovic  |   Reading Time: 12 minutes

Over a short period of time, content marketing has evolved and changed. In the past, the content marketing world was ruled by the people who were able to create a large amount of solid quality content, but things are different now. In order to succeed in this field today, you will need a lot of… Continue Reading

case study primary

How to Repurpose a Case Study (Plus 21 Specific Ideas)

By Elisa Silverman  |   Reading Time: 14 minutes

A well-done case study is a faon ntastic, evergreen piece of content. No wonder they rank as the most effective form of written B2B content, and third most effective B2B content marketing tactic overall – just behind in-person events and webinars. Producing a case study requires an extra amount of client and project management in… Continue Reading

User Personas

User Personas Can Help You Write Better Content

By Jake Peters  |   Reading Time: 13 minutes

Understanding your customers is the most important step in writing great, valuable content. It’s the difference between writing a post that’s just ok and a post that’s fantastic. The trouble is, it can be tricky to work out exactly who to write for, and how to make your articles attractive to them. Enter user personas…. Continue Reading

Targeted Content Marketing

Why Your Business Needs Targeted Content Marketing As A Sales Strategy

By Ashley Livingston  |   Reading Time: 12 minutes

Did you know that your lack of content on your website could be costing you some serious business? Think about how your business functions:  you spend valuable time convincing potential clients that they should hire you through proposals, meetings, emails, etc. A percentage of those potential clients will hire you for a project, and eventually… Continue Reading

Thank You Page Content

Selecting Relevant Content for Your Thank-You Page

By Elisa Silverman  |   Reading Time: 6 minutes

I recently had a post here discussing the need for your digital ad and landing page to be in harmony with one another in order to convert, where I promised a follow-on discussion about pulling that harmony through to your thank-you page too. Well, I always keep my promises, so here we go. You may… Continue Reading

Targeting People Not Consumers

Digital Engagement: Targeting People, Not Consumers

By Cam Secore  |   Reading Time: 8 minutes

What is important regarding your brand’s presence on the Web?  Is it getting more shares?  Publishing more content? Synching it up with the buying cycle? Getting links?  Surely, all those are important; they’ve been thoroughly discussed. But what about digital engagement? Content Marketing and Driving Shares, Links, and Digital Engagement In a recent Moz post, popular… Continue Reading

How to Better Match Campaign Content with Buying Cycle Phases

By Elisa Silverman  |   Reading Time: 8 minutes

In a previous post on using a PPC campaign to capture B2B leads, I wrote the content being offered in exchange for a lead’s contact information has to align with the interests of the targeted persona and where they are in the buying journey. It’s a point worth exploring in greater detail. Specifically, what are… Continue Reading

Are Your Digital Ad and Landing Pages in Harmony?

By Elisa Silverman  |   Reading Time: 8 minutes

Behind every great digital ad is a great landing page. Well, not so fast. Your great digital ad may have gotten the click through, but that doesn’t mean your landing page will convert. The harmony – or lack thereof – flowing from your ad to the landing page behind it impacts your conversion rate. Sometimes… Continue Reading