landing pages and conversion rate optimization blog by pagewiz

CRO Featured

9 Deadly Sins of eCommerce CRO Every Marketer Needs to Avoid

By Puranjay Singh  |   Reading Time: 14 minutes

If you run, manage, or market an eCommerce store, you probably know the importance of conversion rate optimization. eCommerce presents perhaps the most direct use case for CRO. Customers landing on your store aren’t there to read blog posts or subscribe to email newsletters; they are there to buy from you. By removing obstacles to… Continue Reading

How to Improve Website Usability to Sell More

By Adam Wesolowski  |   Reading Time: 13 minutes

At times, running an online business can be tricky. It’s not as simple as attracting customers who will automatically buy your items. Many eCommerce stores have a high volume of visitors, but those visitors don’t buy anything or wind up abandoning their carts. If this happens to you, the problem could originate with your website… Continue Reading

A_B Testing Primary

A/B Testing Subscription Forms and Landing Pages

By Patrick Cole  |   Reading Time: 12 minutes

I have a strict policy that some of my colleagues believe is more strident than need be. My policy is that I never go fully live on a change to a website without significant A/B testing. My feelings on this are exceptionally strong when it comes to changes on subscription forms and landing pages. No,… Continue Reading

15 Ways To Increase Mobile Landing Page Conversion

By Mike Dane  |   Reading Time: 13 minutes

Unless you’ve been living under a rock, you’d know that having a mobile-optimized site is critical for your online presence. Since the number of users accessing the Internet via mobile devices has increased, it’s important to increase your mobile landing page conversion rate. According to ComScore, the number of people accessing the Internet via mobile… Continue Reading

How Many Form Fields are Too Many to Convert?

By Elisa Silverman  |   Reading Time: 13 minutes

The rise of inbound marketing has brought both challenges and successes to marketers.  According to recent research by Forrester, chief among these challenges for B2B marketers is getting anonymous prospects online to identify themselves. Enter the glorious lead gen form…. You offer a magnificent piece of content – a report, a webinar, a checklist –… Continue Reading

Neuromarketing Benefits

How Neuromarketing Can Make Visitors Favor Your Offer

By Kobe Ben Itamar  |   Reading Time: 9 minutes

Deadly serious about selling more products, getting more clients, gaining better brand recognition and improving your bottom line? Treat it like a game. In football, baseball or soccer, the trick is to psyche out the other team. In the game of e-commerce, your goal is to apply methods researched in psychology studies that probed the… Continue Reading

10 Copywriting Tips You Can Use Right Now To Boost Conversion Rates

By Julie Ellis  |   Reading Time: 16 minutes

Writing great content is quite possibly the quickest and most cost effective way to increase your conversion rates. Great content creates engagement among your followers, generates valuable social shares, and incites readers to heed your call to action. All of these things are an important part of your efforts to increase your online presence. Even… Continue Reading

CRO Mistakes & Lessons

10 1/2 CRO Mistakes And What We Can Learn From Them

By Ally Sabrowsky  |   Reading Time: 12 minutes

When working in the field, we all make a few conversion rate optimization mistakes. It’s what we learn from these mistakes that determine whether we will flourish or fail. Below are 10 ½ CRO mistakes that I’m sure we’ve all made at one point or another in our testing lives! 1.  No Evaluation of Visitor… Continue Reading

The New Captchas

Do The New Captchas Affect Conversion Rate?

By Elisa Silverman  |   Reading Time: 6 minutes

Your PPC ad attracted the right people to your landing page. Your carefully crafted content presented an irresistible offer. Your visitor is ready to do exactly as you’d like – click that button and convert. But STOP! First, you want them to “validate [their] humanity,” as Google’s Vinay Shet once described Captcha’s purpose. The Captcha… Continue Reading

Event Driven Analytics

Using Event-driven Analytics to Boost Conversion Value

By Kobe Ben Itamar  |   Reading Time: 11 minutes

These days it seems as though everyone has a website. It can be hard to get people to visit yours. Most people turn to pay per click (PPC) advertising to drive traffic to their landing pages. But getting someone to click on your ad is only the beginning. You have to turn that click into… Continue Reading