landing pages and conversion rate optimization blog by pagewiz

A Spotlight on Drip Email Campaigns: Grammarly

By Elna Cain  |   Reading Time: 12 minutes

An Introduction to Grammarly Grammarly is an online grammar checking tool used by countless students and writers to check their content for spelling mistakes, clarity, and consistency. It can also detect plagiarism and offers alternative word choices to improve the quality of your work. As marketers, having proper grammar may not directly increase conversions on… Continue Reading

Pagewiz Writers(1) email personalization

Making Customers Feel Special: A Guide to Email Personalization

By Dennis Muigai  |   Reading Time: 11 minutes

Digital marketing has come a long way, and with its rise, we’ve seen more companies using different digital marketing techniques in a bid to gain an edge over the competition. Today we look at one of these methods. Email personalization is a way to use targeted words and data to show customers that you are… Continue Reading

A Spotlight on Email Campaigns: MailChimp

By Elna Cain  |   Reading Time: 12 minutes

MailChimp is arguably the largest and most popular email service provider around. They allow you to send broadcast emails, scheduled newsletters and create an automated email drip campaign to large groups of people quickly and easily. The application was created in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong – and was originally a… Continue Reading

elna-cain-buffer

A Spotlight on Drip Email Campaigns: Buffer

By Elna Cain  |   Reading Time: 14 minutes

We recently introduced how drip email campaigns can have a profound effect on the growth of your business. For most online businesses, email marketing plays a large role in the process of acquiring new leads, converting warm leads, and retargeting existing leads and current customers. The company in the spotlight today is Buffer, a leading… Continue Reading

Growing Your Business with Drip Email Campaigns

By Elna Cain  |   Reading Time: 12 minutes

Email marketing is one of the cornerstones of digital marketing today. In a survey by Ascend2, 82% of companies were using email marketing in their businesses, and there is a good reason for this – it works! MarketingSherpa found that 72% of people prefer to receive promotional material through email, compared to less than 20% through… Continue Reading

How to Achieve Explosive List Growth [7 Case Studies]

By John Stevens  |   Reading Time: 13 minutes

According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $38 for every $1 spent on email marketing. A study from Monetate that… Continue Reading

14 Ways to Avoid Email Spam Filters

By Elna Cain  |   Reading Time: 15 minutes

Do you spend hours painstakingly crafting an email for your new marketing campaign only to get a poor open rate in return? The number one reason your email isn’t read is because it automatically gets sent to the spam folder by your user’s email provider (Gmail, Outlook, etc.). According to ReturnPath, one in six permission-based emails… Continue Reading

6 smart shifts email marketers need to make right now

By Jaymin Bhuptani  |   Reading Time: 6 minutes

Have you participated in running race competition back in your school days? Remember, how all of us used to queue up waiting for the race and run the miles swiftly with an aspiration to win? Email marketing is no different. Marketers aspire to win the email race by standing out in the cluttered inbox. Some… Continue Reading

Behavioral Email Marketing – How to Convert A Visitor into A Lifelong Customer

By Jaymin Bhuptani  |   Reading Time: 6 minutes

What could be more exciting than knowing exactly what your customers would like to buy? Behavioral emails use predictions based upon analyzing the content a user consumed; That is the closest the above mentioned dream scenario can get. Behavioral targeting approaches the reader at that exact critical time, which can then lead to increased engagement,… Continue Reading

11 Tips to Make Your Email Marketing Successful This Year

By Sudeep Banerjee  |   Reading Time: 8 minutes

Latest digital marketing reports extracted from a survey undertaken in the year 2014, suggest email marketing to be the best channel to extract the maximum rate of interest. Here is what the experts suggest to be the current email marketing scenario:                 With email marketing ranking first among… Continue Reading