landing pages and conversion rate optimization blog by pagewiz

A Spotlight on Abandoned Shopping Cart Emails

By Elna Cain  |   Reading Time: 12 minutes

I’m sure most of us have been there. You’re shopping online and snapping up some bargains. You click here, you click there – adding all these great deals to your cart because – how can you not? But then you get to the checkout and reality sets in. Maybe you have to set up an account, or… Continue Reading

6 Steps to Putting Data to Work for You in Email Marketing

By Jessica Best  |   Reading Time: 12 minutes

A few years ago, when podcasts did their annual “Predictions for next year” posts, just about every single one of them had a mention of how we would have access to more data in our marketing. In fact, in 2017, marketers like me (see title above) like to point out that (almost) ALL marketing is… Continue Reading

A Spotlight on Drip Email Campaigns: Uber

By Elna Cain  |   Reading Time: 12 minutes

An Introduction to Uber Uber has become a household name across most of the country and is even being used as a verb these days. “To Uber or not to Uber? That is the question.” For those who haven’t heard of Uber, it’s a taxi hailing app with a twist. A few taps on your… Continue Reading

A Spotlight on Drip Email Campaigns: Grammarly

By Elna Cain  |   Reading Time: 12 minutes

An Introduction to Grammarly Grammarly is an online grammar checking tool used by countless students and writers to check their content for spelling mistakes, clarity, and consistency. It can also detect plagiarism and offers alternative word choices to improve the quality of your work. As marketers, having proper grammar may not directly increase conversions on… Continue Reading

Pagewiz Writers(1) email personalization

Making Customers Feel Special: A Guide to Email Personalization

By Dennis Muigai  |   Reading Time: 11 minutes

Digital marketing has come a long way, and with its rise, we’ve seen more companies using different digital marketing techniques in a bid to gain an edge over the competition. Today we look at one of these methods. Email personalization is a way to use targeted words and data to show customers that you are… Continue Reading

A Spotlight on Email Campaigns: MailChimp

By Elna Cain  |   Reading Time: 12 minutes

MailChimp is arguably the largest and most popular email service provider around. They allow you to send broadcast emails, scheduled newsletters and create an automated email drip campaign to large groups of people quickly and easily. The application was created in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong – and was originally a… Continue Reading

elna-cain-buffer

A Spotlight on Drip Email Campaigns: Buffer

By Elna Cain  |   Reading Time: 14 minutes

We recently introduced how drip email campaigns can have a profound effect on the growth of your business. For most online businesses, email marketing plays a large role in the process of acquiring new leads, converting warm leads, and retargeting existing leads and current customers. The company in the spotlight today is Buffer, a leading… Continue Reading

Growing Your Business with Drip Email Campaigns

By Elna Cain  |   Reading Time: 12 minutes

Email marketing is one of the cornerstones of digital marketing today. In a survey by Ascend2, 82% of companies were using email marketing in their businesses, and there is a good reason for this – it works! MarketingSherpa found that 72% of people prefer to receive promotional material through email, compared to less than 20% through… Continue Reading

How to Achieve Explosive List Growth [7 Case Studies]

By John Stevens  |   Reading Time: 13 minutes

According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $38 for every $1 spent on email marketing. A study from Monetate that… Continue Reading

14 Ways to Avoid Email Spam Filters

By Elna Cain  |   Reading Time: 15 minutes

Do you spend hours painstakingly crafting an email for your new marketing campaign only to get a poor open rate in return? The number one reason your email isn’t read is because it automatically gets sent to the spam folder by your user’s email provider (Gmail, Outlook, etc.). According to ReturnPath, one in six permission-based emails… Continue Reading