landing pages and conversion rate optimization blog by pagewiz

SEO vs Conversion: What Does Your Page Do?

By Emily Hunter  |   Reading Time: 11 minutes

What is the goal of a landing page? To get conversions, right? Well, it’s not quite so simple. Landing pages need two things to work well. They need traffic and they need to convert. Yet these goals can be contradictory. Unless you’re solely relying on PPC to drive traffic to your landing page, you’ll need… Continue Reading

Landing Page Tools for a Successful Online Marketing Campaign

By Amit Bahar  |   Reading Time: 9 minutes

The ultimate goal of any campaign, social media driven or otherwise, is to produce leads or sales and maintain a high conversion rate. Whether you’re selling a product, a service or an idea, conversions are the name of the game. A successful campaign can be determined by the number of people who bought or registered… Continue Reading

The Pagewiz Template Design Process + a New Webinar Pack!

By Re'em Shapira  |   Reading Time: 10 minutes

At Pagewiz, we’ve created a detailed design document on which we base the creation of each of our new landing page templates. We test each design thoroughly, to make sure it meets the quality criteria we’ve set. In this article, we will explain part of the process to show you some of what we do… Continue Reading

8 New Landing Page Templates for Consultants – A Detailed Review

By Re'em Shapira  |   Reading Time: 10 minutes

There’s no debate – landing pages are great for conversions. No matter which industry you operate in, landing pages are an essential tool. But what if you’re a consultant? When you’re a consultant, you are the product. People are making the decision to work with you. And it doesn’t matter if you’re a business consultant… Continue Reading

Anatomy of a Perfect E-commerce Home Page for a Website

By Alma Causey  |   Reading Time: 11 minutes

E-commerce entails the buying and selling of products through an online platform. It is a phenomenon that is still growing exponentially across the globe. According to recent forecasts, by the end of 2016 B2C e-commerce sales shall amount to over $1.5 trillion. Hence, there are countless e-commerce service providers on the internet. They range from… Continue Reading

5 Critical Elements Every Landing Page Needs

By Ronaldo Gomez  |   Reading Time: 12 minutes

Everything you do within a sales funnel points to one ultimate goal: A conversion. In many sales funnels, the final step prior to conversion is a landing page. Many marketers don’t realize how important this singular location is for your success. If it is missing critical pieces, your conversion rate won’t be as high as… Continue Reading

A_B Testing Primary

A/B Testing Subscription Forms and Landing Pages

By Patrick Cole  |   Reading Time: 12 minutes

I have a strict policy that some of my colleagues believe is more strident than need be. My policy is that I never go fully live on a change to a website without significant A/B testing. My feelings on this are exceptionally strong when it comes to changes on subscription forms and landing pages. No,… Continue Reading

Fundamental Insights To Make Your Landing Page Sticky

By Andy Priesler  |   Reading Time: 10 minutes

A well-designed landing page means more conversions.  If your landing pages are not getting the conversions you want, then you will need to learn exactly what a landing page is and what it is not, how to make a landing page “sticky,” and check your design components to see if they meet best practices. That’s… Continue Reading

Dueling Thank You Pages: What Makes Yours a Winner

By Elisa Silverman  |   Reading Time: 11 minutes

Do your thank you pages look like this? Bland. Dismissive. Dismissable. Bland: There’s nothing engaging. No branding, except for their email service provider. Nothing reinforcing the value of my agreeing to do what the web page form asked me to do. This wasn’t even accurate. I didn’t sign up for a website, I signed up for their… Continue Reading

Creative-Copy

The Creative Process of Customizing Landing Page Copy

By Elna Cain  |   Reading Time: 14 minutes

You’ve decided to create a landing page for your company. You’ve signed up, chosen a template and picked out an appropriate color scheme. Quickly, you realize that building a landing page requires more than nice layouts and eye-catching colors alone – it needs content. But now you’re stuck – clueless as to how to proceed…. Continue Reading