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Landing Page Templates

5 Types of Landing Page Templates Optimized for Conversions

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Whether you own a small or large business, creating an impressive website is almost certain to have a positive impact on your yearly business revenue.  On the other hand, several online studies have shown that an ineffective website will not only result in less revenue, but is also one of the primary reasons many small businesses fail.

A top factor in determining whether or not your website is effective is your landing page. Using effective landing page templates considerably improve your lead generation efforts.  In addition, they are essential for collecting important information about your leads, give you the opportunity to track conversions of current lead, and are considered to be one of the best locations for any valuable offers.

Now, that you have a better understanding of the importance of a landing page, you may be questioning how to go about creating one that is successful.  There are several landing page templates that have been shown to get the best conversion rate as possible.  Let’s look at several template scenarios for your landing page to help you choose the best one.

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INCLUDE A PROMINENT, ENTERTAINING VIDEO AND A LIMITED TIME OFFER

​According to the Online Publisher’s Association, 80% of prospective buyers recall watching a video ad thirty days after they viewed it.  46% of those took some sort of action.  In addition, a study by eyeviewdigital.com has shown that using a video on landing page templates has the ability to increase your conversion rate by up to 80%.  There has been a significant amount of research completed on this topic that shows there are specific criteria your video should meet to be most effective that is detailed below. When using landing page templates, you should also consider the following:

•You must capture your viewer’s attention within 10 seconds or they will move on to something else. End it with a call-to-action (CTA).

•If possible, it is a good idea to have slightly different video lengths depending on what is being used to view it.  For example, iPad users tend to watch up to 5 minutes of a video, while iPhone users only view about 2.4 minutes and personal desktop users tend to only watch 2 minutes or less of a video.

•It is suggested that you put your ad on YouTube and make certain it is SEO optimized.  It is indicated that videos have a 52% greater chance of showing up on Google’s first page of results than text, likely due to less competition.

In addition, adding a limited time offer that is of some value, such as free shipping, a free eBook, or 10% off your first order can drive sales up due to scarcity.  Simply put, when it appears supply is limited; demand will go up for fear of missing out.  Just to make certain to include a time ticker so viewers know how quickly this offer will be gone.

TEXT ONLY LANDING PAGE TEMPLATES WITH A LARGE CTA AND SUPPORTING TEXT

​A mere 28% of the words on a webpage are actually read.  If you choose to go with a text only landing page templates, there are certain things that need to done to ensure it is effective. Start your page with a short, yet catchy headline designed to draw your reader in. Keep your supporting text simple so as not to overwhelm new viewers to your page with information.  Make certain to use contrasting colors, as well as font weight contrast, to direct a visitor’s attention to what is most important.

​Your call-to-action is definitely one of the most important components of your landing page.  There should only be one CTA on your landing page templates and it should be clearly visible.  Visitors are not going to hunt around for a CTA or a button.  If they do not see it, they will quickly move on to a different site.  The most effective way to do this is by opting for a big CTA with a button that is easily recognizable by its bold color and shape.  While we are discussing the CTA button, pay careful attention to the text.  It’s not a good idea to use “submit” or “click here” because the viewer sees no potential benefit in doing so.  Instead use text such as “Request a consultation” or  “Download my free eBook.”

CONSIDER A MOBILE LANDING PAGE TEMPLATES FOR TABLET AND MOBILE PHONE USERS

In today’s world, mobile landing page templates cannot be ignored.  The statistics below prove that.

•By 2012, 116 million Americans owned smartphones that went with them everywhere.  In fact, 75% admit to using them in the bathroom.

•4 out of 5 consumers use their mobile device for shopping.

•Mobile users that find your website have a conversion percentage that is almost 3x higher than the same search completed on a laptop.  In fact, 70% of mobile searches end in action being taken with one hour.

Despite these overwhelming statistics, less than half of current websites have a mobile specific landing page.  PageWiz provides numerous mobile landing page templates.  Just make certain to consider a few things.  Simplicity is the key to an effective landing page.

Keep headlines to 4 words or less.  Make certain that viewers can view every action that needs to be performed instantly on the page.  Do not overload the page by filling up all the white space.  If your page is too cluttered, it turns visitors off.  Finally, make certain your CTA is clearly visible.  Keep any forms as short as possible, such as a field for an email address and another for their name.

​FEATURE A LARGE PICTURE, SIGN-UP FORM, AND A CLEAR CALL-TO-ACTION BELOW

Photos are more than just an easy way to fill empty space.  They can add value to your landing page templates when used correctly.  Keep in mind that most people tend to ignore stock photos and graphics, unless they are truly eye-catching.  However, if you use pictures of your business, work, or actual customers, they add appeal.  They are particularly effective at increasing the impact of a testimonial when placed next to each other. All photos on your landing page should have a clear cut reason for being there.

If they do not, it is time to replace them with something else.

Keep in mind that you do not want pictures to deflect attention from your CTA or sign-up form.  They should be obvious to allow visitors to easily see what you are asking of them.  For best visibility, consider encapsulating your form in a box, add a headline that is action oriented, such as “Get Your Trial Started”, and use contrasting colors.

​Use the tips above, combined with any of the great landing page templates available, and see how much your conversion rate improves.

 

Landing Pages Designer

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