landing pages and conversion rate optimization blog by pagewiz

How to Use YouTube to Generate More Leads

By Christopher Gimmer  |   Reading Time: 12 minutes

When most businesses think about how they want to generate leads, they typically gravitate towards PPC ad platforms like Google AdWords or Facebook Ads. As a result, YouTube is often overlooked. Unfortunately for these businesses (but fortunately for you), YouTube can be a fantastic platform for capturing new leads. In this post, I’m going to… Continue Reading

How to Boost your Conversion Rates with Twitter

By Lilach Bullock  |   Reading Time: 11 minutes

Social media offers businesses a great platform for improving their brand awareness, boosting their engagement, and getting more traffic, among other benefits. But some of the more overlooked uses for social media for marketing are lead generation, lead nurturing and for boosting your conversion rates. And Twitter, in my experience, is one of the best… Continue Reading

How to use Exit Surveys to Improve Lead Generation

By Mike Dane  |   Reading Time: 10 minutes

While visitor session recordings and heatmaps are great at telling you how many visitors visited your website, how long they took, and where specifically they visited, they sadly cannot tell you why they left. There are many reasons why people leave your website. For example, you overwhelm them with advertisements. Online advertisements have always been… Continue Reading

Lousy Web Leads

How To Cut Down on Lousy Website Leads

By Brad Shorr  |   Reading Time: 12 minutes

No marketer likes a lead generation website to pick up no leads at all. Right behind that, however, is another big problem at the other end of the spectrum — a website that produces oceans of lousy leads that waste your time. Some would say this is even worse. Lousy leads fall into a number… Continue Reading

Dueling Thank You Pages: What Makes Yours a Winner

By Elisa Silverman  |   Reading Time: 11 minutes

Do your thank you pages look like this? Bland. Dismissive. Dismissable. Bland: There’s nothing engaging. No branding, except for their email service provider. Nothing reinforcing the value of my agreeing to do what the web page form asked me to do. This wasn’t even accurate. I didn’t sign up for a website, I signed up for their… Continue Reading

How Many Form Fields are Too Many to Convert?

By Elisa Silverman  |   Reading Time: 13 minutes

The rise of inbound marketing has brought both challenges and successes to marketers.  According to recent research by Forrester, chief among these challenges for B2B marketers is getting anonymous prospects online to identify themselves. Enter the glorious lead gen form…. You offer a magnificent piece of content – a report, a webinar, a checklist –… Continue Reading

How to Use SEO and PPC the Right Way [5 Short Case Studies]

By Elna Cain  |   Reading Time: 13 minutes

If you’re a startup business with a small budget, you might be tempted to rely heavily on search engine optimization (SEO) to market your website. Or you might be divided in your thinking. You may believe that per-per-click (PPC) advertising alone might be worth the expense, or you might be considering both SEO and PPC… Continue Reading

Marketing Funnels Mistakes

Marketing Funnels: Avoid These Mistakes to Build a Strong One

By Jeremy Reeves  |   Reading Time: 11 minutes

Marketing funnels are a funny thing. They can (and should) be built differently for every business, every marketplace, and every unique product or service within that marketplace. Although having a template to follow helps, there are many factors determining the exact strategy and tactics used to construct your own marketing funnel. Blanket statements on marketing funnels are… Continue Reading

Exit Intent on Landing Pages

High Bounce Rate? Use Exit Intent Offers on Your Landing Pages

By Elisa Silverman  |   Reading Time: 6 minutes

A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to them. You’ve identified key objections and made sure you’ve included persuasive responses. But are you really making every effort to convert them? Are you tracking… Continue Reading

A Simple Event Marketing Plan to Ensure Your Next One is Packed

By Elisa Silverman  |   Reading Time: 8 minutes

You’ve lined up knowledgable speakers. Or maybe you’ve toiled, putting together a river-rush of your own informative content for your audience. Either way, no one wants to put on a webinar or seminar to an empty house. Indeed, it seems the greater challenge of putting on an event isn’t presenting worthwhile content, but getting people… Continue Reading