landing pages and conversion rate optimization blog by pagewiz

Top 21 Out-of-The-Box Tools for Effective Content Development

By Jessica Freeman  |   Reading Time: 11 minutes

Content marketing is a popular online promotion strategy which encompasses several different activities. You are educating your audience, offering value through content, and then proceeding to convert your audience into customers. It’s a way of reaching more people that are not really interested in buying something. With the help of your content, brand awareness increases… Continue Reading

How to Start with Instagram to Promote Your Brand

By Brandon Leibowitz  |   Reading Time: 12 minutes

You’ve given it some thought and you want to extend your brand reach across popular social media sites like Instagram. Although the platform has experienced some drop in engagement rate, it still has the highest engagement rate compared to other social media platforms. While Facebook struggles with 0.2% per follower, Instagram stands at 2.3% engagement… Continue Reading

PPC Management Primary

10 Tools for Better PPC Management

By David Chapman  |   Reading Time: 10 minutes

The PPC channel is no longer optional for marketers. Although there was a time when everyone preferred making use of organic search (SEO) to get traffic from search engines, frequent Google updates have made it difficult to rank reliably. Also, if you analyze SERPs, you will often see that for most of the searches there… Continue Reading

Targeted Content Marketing

Why Your Business Needs Targeted Content Marketing As A Sales Strategy

By Ashley Livingston  |   Reading Time: 12 minutes

Did you know that your lack of content on your website could be costing you some serious business? Think about how your business functions:  you spend valuable time convincing potential clients that they should hire you through proposals, meetings, emails, etc. A percentage of those potential clients will hire you for a project, and eventually… Continue Reading

How Effective Are Your Google Text Ads?

By Elna Cain  |   Reading Time: 11 minutes

Technology is fluid – it’s constantly changing in response to the ebbs and flows of new inventions. With the advent of the smartphone and all of its advancements since then, we’ve seen Internet advertisements change structure and function. Google’s primary mission is to “solve search problems…[and do it] really, really well.” They want to give… Continue Reading

Event Driven Analytics

Using Event-driven Analytics to Boost Conversion Value

By Kobe Ben Itamar  |   Reading Time: 11 minutes

These days it seems as though everyone has a website. It can be hard to get people to visit yours. Most people turn to pay per click (PPC) advertising to drive traffic to their landing pages. But getting someone to click on your ad is only the beginning. You have to turn that click into… Continue Reading

How to Use SEO and PPC the Right Way [5 Short Case Studies]

By Elna Cain  |   Reading Time: 13 minutes

If you’re a startup business with a small budget, you might be tempted to rely heavily on search engine optimization (SEO) to market your website. Or you might be divided in your thinking. You may believe that per-per-click (PPC) advertising alone might be worth the expense, or you might be considering both SEO and PPC… Continue Reading

Repurposing Your Event Content: 33 Awesome Ideas

By Elisa Silverman  |   Reading Time: 6 minutes

Repurposing content is such an obvious win. And few content types provide as rich field of repurposing opportunities as your webinar or seminar. Considering the effort put in to developing the event content and the marketing content supporting it, not repurposing it is just wasteful. Here is a list of 33 ideas for repurposing your… Continue Reading

Online Tools to Improve Your Content Marketing Strategies

By Nick Rojas  |   Reading Time: 6 minutes

Many of us continue to hear the phrase, “Content is King,” and with over 60 trillion web pages, and growing, getting our material to the front of this enormous line is challenging. Google and other search engines are including more information in their queries that go beyond web pages, documents and pdf files. They now… Continue Reading

Marketing Automation Tools

14 Marketing Automation Tools That Can Save You Precious Time

By Ron Sela  |   Reading Time: 9 minutes

New businesses are often faced with a near-Herculean task when it comes to advertising and gaining market presence in an already saturated online environment. The question becomes, how to effectively market a new business with the limited resources of a startup company. Market Automation Tools provide an Effective Solution Marketing automation is a very broad… Continue Reading