landing pages and conversion rate optimization blog by pagewiz

Pagewiz Writers - Inside marketing

2017 Digital Marketing Predictions

By Laura O’Donnell  |   Reading Time: 28 minutes

2016 has been quite a year for changes – the expected and the unexpected. And, we’ve definitely seen changes and introductions of new tools in digital marketing this year. For instance, Facebook Live has paved the way as a new ‘outlet’ for marketers and Google’s ever-increasing algorithm updates continue to make the search engine smarter…. Continue Reading

A Spotlight on Email Campaigns: MailChimp

By Elna Cain  |   Reading Time: 12 minutes

MailChimp is arguably the largest and most popular email service provider around. They allow you to send broadcast emails, scheduled newsletters and create an automated email drip campaign to large groups of people quickly and easily. The application was created in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong – and was originally a… Continue Reading

Pagewiz Writers - Inside(2) social media

16 Free Social Media Marketing Tools

By Elna Cain  |   Reading Time: 13 minutes

Running a social media marketing campaign can be a daunting and time-consuming task. With so many platforms available, and with each one often requiring daily attention, you may not know where to start. Luckily, there are plenty of quality tools available to help you manage your social media marketing. From multi-platform scheduling tools to blog… Continue Reading

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A Spotlight on Drip Email Campaigns: Buffer

By Elna Cain  |   Reading Time: 14 minutes

We recently introduced how drip email campaigns can have a profound effect on the growth of your business. For most online businesses, email marketing plays a large role in the process of acquiring new leads, converting warm leads, and retargeting existing leads and current customers. The company in the spotlight today is Buffer, a leading… Continue Reading

Growing Your Business with Drip Email Campaigns

By Elna Cain  |   Reading Time: 12 minutes

Email marketing is one of the cornerstones of digital marketing today. In a survey by Ascend2, 82% of companies were using email marketing in their businesses, and there is a good reason for this – it works! MarketingSherpa found that 72% of people prefer to receive promotional material through email, compared to less than 20% through… Continue Reading

My Talk with ConversionXL Founder Peep Laja

By Elisa Silverman  |   Reading Time: 6 minutes

I had the recently chance to speak with Peep Laja, founder of conversion optimization agency ConversionXL. Peep shared some great insights with me about ConversionXL’s approach to optimizing sites for continual growth. Don’t Call Peep Laja a “Conversion Optimizer” ES: I see the ConversionXL website says you don’t like the term “conversion optimization.” Why not?… Continue Reading

Get Ready for #GivingTuesday

By Elisa Silverman  |   Reading Time: 9 minutes

“Giving Tuesday” is just around the corner. If your nonprofit or business hasn’t yet put together a campaign to get involved with this “global day of giving” – no worries. It’s not too late. If you’re unfamiliar with Giving Tuesday, coming up November 29, it’s a day started five years ago to stand out against… Continue Reading

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12 Ways to Make your Post Viral in Social

By Stacey Marone  |   Reading Time: 12 minutes

Going viral is on the top of the wish list of any social media marketer. Of course, it doesn’t happen to very many posts, which is why it is so desirable. No one really knows why a post on Facebook or YouTube catches on. There is no discernible pattern that means a post will go… Continue Reading

Anatomy of a Perfect E-commerce Home Page for a Website

By Alma Causey  |   Reading Time: 11 minutes

E-commerce entails the buying and selling of products through an online platform. It is a phenomenon that is still growing exponentially across the globe. According to recent forecasts, by the end of 2016 B2C e-commerce sales shall amount to over $1.5 trillion. Hence, there are countless e-commerce service providers on the internet. They range from… Continue Reading

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Boosting Conversion Rates Through Influencer Marketing

By Rick Riddle  |   Reading Time: 12 minutes

Influencer marketing is not new. For years, TV ads have paraded out well-known celebrities who back products. Wheaties had their “Breakfast of Champions,” using sports heroes all over their boxes and on their TV ads. Nike uses sports figures. Ellen DeGeneres touts “Cover Girl” makeup. These are all major corporations that can afford to pay… Continue Reading