landing pages and conversion rate optimization blog by pagewiz

How to Improve Marketing ROI through CRO

By Thad Kahlow  |   Reading Time: 11 minutes

One of the biggest challenges facing businesses today isn’t garnering attention—in fact, with more and more emphasis on social media and digital awareness, it’s never been easier to get eyes on your business. Brands seem to explode out of nowhere. They pop up online and make a name for themselves, but very few do more… Continue Reading

Moderated or Unmoderated: Which Type of Usability Testing Is Best for You?

By Tom Bowen  |   Reading Time: 15 minutes

There’s no doubt that conversion optimization is made up of many activities and tactics. Analytics analysis, A/B testing, email marketing, heat mapping, these are just some of the important tactics that go into optimizing a site for conversions. But to me, one of the most under-utilized CRO tactics is definitely usability testing. By observing real… Continue Reading

The Pagewiz Template Design Process + a New Webinar Pack!

By Re'em Shapira  |   Reading Time: 10 minutes

At Pagewiz, we’ve created a detailed design document on which we base the creation of each of our new landing page templates. We test each design thoroughly, to make sure it meets the quality criteria we’ve set. In this article, we will explain part of the process to show you some of what we do… Continue Reading

Conversion Rate Optimization: The 5 most important factors that affect landing page conversion

By Daniel Burstein  |   Reading Time: 12 minutes

Look, I’m not a New England Patriots fan. Not by any stretch. But you have to give credit where credit is due – they have been the dominant NFL team for the past 15 years or so. How did they do it? And what can marketers and business learn from them? In a league dominated… Continue Reading

How to Boost your Conversion Rates with Twitter

By Lilach Bullock  |   Reading Time: 11 minutes

Social media offers businesses a great platform for improving their brand awareness, boosting their engagement, and getting more traffic, among other benefits. But some of the more overlooked uses for social media for marketing are lead generation, lead nurturing and for boosting your conversion rates. And Twitter, in my experience, is one of the best… Continue Reading

CRO Featured

9 Deadly Sins of eCommerce CRO Every Marketer Needs to Avoid

By Puranjay Singh  |   Reading Time: 14 minutes

If you run, manage, or market an eCommerce store, you probably know the importance of conversion rate optimization. eCommerce presents perhaps the most direct use case for CRO. Customers landing on your store aren’t there to read blog posts or subscribe to email newsletters; they are there to buy from you. By removing obstacles to… Continue Reading

8 New Landing Page Templates for Consultants – A Detailed Review

By Re'em Shapira  |   Reading Time: 10 minutes

There’s no debate – landing pages are great for conversions. No matter which industry you operate in, landing pages are an essential tool. But what if you’re a consultant? When you’re a consultant, you are the product. People are making the decision to work with you. And it doesn’t matter if you’re a business consultant… Continue Reading

Top 21 Out-of-The-Box Tools for Effective Content Development

By Jessica Freeman  |   Reading Time: 11 minutes

Content marketing is a popular online promotion strategy which encompasses several different activities. You are educating your audience, offering value through content, and then proceeding to convert your audience into customers. It’s a way of reaching more people that are not really interested in buying something. With the help of your content, brand awareness increases… Continue Reading

Pagewiz Writers(1) email personalization

Making Customers Feel Special: A Guide to Email Personalization

By Dennis Muigai  |   Reading Time: 11 minutes

Digital marketing has come a long way, and with its rise, we’ve seen more companies using different digital marketing techniques in a bid to gain an edge over the competition. Today we look at one of these methods. Email personalization is a way to use targeted words and data to show customers that you are… Continue Reading

Pagewiz Writers - Inside marketing

2017 Digital Marketing Predictions

By Laura O’Donnell  |   Reading Time: 28 minutes

2016 has been quite a year for changes – the expected and the unexpected. And, we’ve definitely seen changes and introductions of new tools in digital marketing this year. For instance, Facebook Live has paved the way as a new ‘outlet’ for marketers and Google’s ever-increasing algorithm updates continue to make the search engine smarter…. Continue Reading