landing pages and conversion rate optimization blog by pagewiz

Growing Your Business with Drip Email Campaigns

By Elna Cain  |   Reading Time: 12 minutes

Email marketing is one of the cornerstones of digital marketing today. In a survey by Ascend2, 82% of companies were using email marketing in their businesses, and there is a good reason for this – it works! MarketingSherpa found that 72% of people prefer to receive promotional material through email, compared to less than 20% through… Continue Reading

My Talk with ConversionXL Founder Peep Laja

By Elisa Silverman  |   Reading Time: 6 minutes

I had the recently chance to speak with Peep Laja, founder of conversion optimization agency ConversionXL. Peep shared some great insights with me about ConversionXL’s approach to optimizing sites for continual growth. Don’t Call Peep Laja a “Conversion Optimizer” ES: I see the ConversionXL website says you don’t like the term “conversion optimization.” Why not?… Continue Reading

Get Ready for #GivingTuesday

By Elisa Silverman  |   Reading Time: 9 minutes

“Giving Tuesday” is just around the corner. If your nonprofit or business hasn’t yet put together a campaign to get involved with this “global day of giving” – no worries. It’s not too late. If you’re unfamiliar with Giving Tuesday, coming up November 29, it’s a day started five years ago to stand out against… Continue Reading

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12 Ways to Make your Post Viral in Social

By Stacey Marone  |   Reading Time: 12 minutes

Going viral is on the top of the wish list of any social media marketer. Of course, it doesn’t happen to very many posts, which is why it is so desirable. No one really knows why a post on Facebook or YouTube catches on. There is no discernible pattern that means a post will go… Continue Reading

Anatomy of a Perfect E-commerce Home Page for a Website

By Alma Causey  |   Reading Time: 11 minutes

E-commerce entails the buying and selling of products through an online platform. It is a phenomenon that is still growing exponentially across the globe. According to recent forecasts, by the end of 2016 B2C e-commerce sales shall amount to over $1.5 trillion. Hence, there are countless e-commerce service providers on the internet. They range from… Continue Reading

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Boosting Conversion Rates Through Influencer Marketing

By Rick Riddle  |   Reading Time: 12 minutes

Influencer marketing is not new. For years, TV ads have paraded out well-known celebrities who back products. Wheaties had their “Breakfast of Champions,” using sports heroes all over their boxes and on their TV ads. Nike uses sports figures. Ellen DeGeneres touts “Cover Girl” makeup. These are all major corporations that can afford to pay… Continue Reading

How to Start with Instagram to Promote Your Brand

By Brandon Leibowitz  |   Reading Time: 12 minutes

You’ve given it some thought and you want to extend your brand reach across popular social media sites like Instagram. Although the platform has experienced some drop in engagement rate, it still has the highest engagement rate compared to other social media platforms. While Facebook struggles with 0.2% per follower, Instagram stands at 2.3% engagement… Continue Reading

5 Critical Elements Every Landing Page Needs

By Ronaldo Gomez  |   Reading Time: 12 minutes

Everything you do within a sales funnel points to one ultimate goal: A conversion. In many sales funnels, the final step prior to conversion is a landing page. Many marketers don’t realize how important this singular location is for your success. If it is missing critical pieces, your conversion rate won’t be as high as… Continue Reading

Time Management

How to Maximize Time and Project Management while Growing your Digital Marketing Agency

By Pagewiz  |   Reading Time: 7 minutes

The cliché business equation “time = money” is beyond relevant to the digital marketing realm. Digital marketing is a fast-paced field that demands near-real-time responses to trends in your niche. There are tools and measures you should be taking to manage your marketing projects and save invaluable time. Good time management lets you build a… Continue Reading

5 Pitfalls to Avoid while Growing your Digital Marketing Agency

By Pagewiz  |   Reading Time: 7 minutes

There are clear advantages to growth as a digital marketing agency, as growth = success. Yet rapid growth can easily be a nail into your agency’s coffin if not appropriately addressed and managed. Growth should be the top priority of a marketing agency, as being stagnant is akin to dying. The advantages of business growth… Continue Reading