landing pages and conversion rate optimization blog by pagewiz

How Compounding Posts Are Created To Drive More Traffic

By Emily Hunter  |   Reading Time: 12 minutes

If you’ve ever been responsible for a content marketing campaign, you’re probably sick of writing low-performing blog posts. By low-performing, I mean posts that don’t pull their weight over time. You might get a burst of interest after they are first posted, but then they decay in readership until they are useless. The usual quest… Continue Reading

A Spotlight on Drip Email Campaigns: Grammarly

By Elna Cain  |   Reading Time: 12 minutes

An Introduction to Grammarly Grammarly is an online grammar checking tool used by countless students and writers to check their content for spelling mistakes, clarity, and consistency. It can also detect plagiarism and offers alternative word choices to improve the quality of your work. As marketers, having proper grammar may not directly increase conversions on… Continue Reading

Affiliate Marketing – Getting Started and Where It’s Going

By Elisa Silverman  |   Reading Time: 13 minutes

Affiliate marketing used to be the bête noire of online marketing. It could generate huge payoffs but had a bit of a downmarket air to it. The stream of bad actors amongst the wide variety of legitimate players hasn’t helped its reputation. Estimates project affiliate marketing to experience a compound annual growth rate (CAGR) of… Continue Reading

How to Write More Persuasive Copy

By Nancy Harhut  |   Reading Time: 13 minutes

As a prospective client said to me last week, words matter. She is absolutely correct. Words determine how people respond to your marketing: Whether they read or not… Whether they act or not… And ultimately, whether they buy or not. Fortunately for marketers, some words are more powerful than others. And while using these words… Continue Reading

How to Improve Marketing ROI through CRO

By Thad Kahlow  |   Reading Time: 11 minutes

One of the biggest challenges facing businesses today isn’t garnering attention—in fact, with more and more emphasis on social media and digital awareness, it’s never been easier to get eyes on your business. Brands seem to explode out of nowhere. They pop up online and make a name for themselves, but very few do more… Continue Reading

Moderated or Unmoderated: Which Type of Usability Testing Is Best for You?

By Tom Bowen  |   Reading Time: 15 minutes

There’s no doubt that conversion optimization is made up of many activities and tactics. Analytics analysis, A/B testing, email marketing, heat mapping, these are just some of the important tactics that go into optimizing a site for conversions. But to me, one of the most under-utilized CRO tactics is definitely usability testing. By observing real… Continue Reading

The Pagewiz Template Design Process + a New Webinar Pack!

By Re'em Shapira  |   Reading Time: 10 minutes

At Pagewiz, we’ve created a detailed design document on which we base the creation of each of our new landing page templates. We test each design thoroughly, to make sure it meets the quality criteria we’ve set. In this article, we will explain part of the process to show you some of what we do… Continue Reading

Conversion Rate Optimization: The 5 most important factors that affect landing page conversion

By Daniel Burstein  |   Reading Time: 12 minutes

Look, I’m not a New England Patriots fan. Not by any stretch. But you have to give credit where credit is due – they have been the dominant NFL team for the past 15 years or so. How did they do it? And what can marketers and business learn from them? In a league dominated… Continue Reading

How to Boost your Conversion Rates with Twitter

By Lilach Bullock  |   Reading Time: 11 minutes

Social media offers businesses a great platform for improving their brand awareness, boosting their engagement, and getting more traffic, among other benefits. But some of the more overlooked uses for social media for marketing are lead generation, lead nurturing and for boosting your conversion rates. And Twitter, in my experience, is one of the best… Continue Reading

CRO Featured

9 Deadly Sins of eCommerce CRO Every Marketer Needs to Avoid

By Puranjay Singh  |   Reading Time: 14 minutes

If you run, manage, or market an eCommerce store, you probably know the importance of conversion rate optimization. eCommerce presents perhaps the most direct use case for CRO. Customers landing on your store aren’t there to read blog posts or subscribe to email newsletters; they are there to buy from you. By removing obstacles to… Continue Reading