landing pages and conversion rate optimization blog by pagewiz

Anatomy of a Perfect E-commerce Home Page for a Website

By Alma Causey  |   Reading Time: 11 minutes

E-commerce entails the buying and selling of products through an online platform. It is a phenomenon that is still growing exponentially across the globe. According to recent forecasts, by the end of 2016 B2C e-commerce sales shall amount to over $1.5 trillion. Hence, there are countless e-commerce service providers on the internet. They range from… Continue Reading

rick-riddle-influencer-marketing

Boosting Conversion Rates Through Influencer Marketing

By Rick Riddle  |   Reading Time: 12 minutes

Influencer marketing is not new. For years, TV ads have paraded out well-known celebrities who back products. Wheaties had their “Breakfast of Champions,” using sports heroes all over their boxes and on their TV ads. Nike uses sports figures. Ellen DeGeneres touts “Cover Girl” makeup. These are all major corporations that can afford to pay… Continue Reading

How to Start with Instagram to Promote Your Brand

By Brandon Leibowitz  |   Reading Time: 12 minutes

You’ve given it some thought and you want to extend your brand reach across popular social media sites like Instagram. Although the platform has experienced some drop in engagement rate, it still has the highest engagement rate compared to other social media platforms. While Facebook struggles with 0.2% per follower, Instagram stands at 2.3% engagement… Continue Reading

5 Critical Elements Every Landing Page Needs

By Ronaldo Gomez  |   Reading Time: 12 minutes

Everything you do within a sales funnel points to one ultimate goal: A conversion. In many sales funnels, the final step prior to conversion is a landing page. Many marketers don’t realize how important this singular location is for your success. If it is missing critical pieces, your conversion rate won’t be as high as… Continue Reading

Time Management

How to Maximize Time and Project Management while Growing your Digital Marketing Agency

By Pagewiz  |   Reading Time: 7 minutes

The cliché business equation “time = money” is beyond relevant to the digital marketing realm. Digital marketing is a fast-paced field that demands near-real-time responses to trends in your niche. There are tools and measures you should be taking to manage your marketing projects and save invaluable time. Good time management lets you build a… Continue Reading

5 Pitfalls to Avoid while Growing your Digital Marketing Agency

By Pagewiz  |   Reading Time: 7 minutes

There are clear advantages to growth as a digital marketing agency, as growth = success. Yet rapid growth can easily be a nail into your agency’s coffin if not appropriately addressed and managed. Growth should be the top priority of a marketing agency, as being stagnant is akin to dying. The advantages of business growth… Continue Reading

4 Best Practices to Retain your Current Customers while Growing your Agency

By Pagewiz  |   Reading Time: 11 minutes

If your digital marketing agency is experiencing a rapid growth phase – congratulations are in order! However, previous customers can become neglected by your sales team if you’re too busy focusing on new customers. Take a look at this chart: The harsh truth is that most customers will leave because they perceive you as indifferent… Continue Reading

ROI

How to Measure The Effectiveness of Content Marketing When You Create It

By Dante Munnis  |   Reading Time: 13 minutes

Content marketing is a big part of business strategy in 2016. More and more companies are creating content as an official marketing channel. There’s this premise that it if everyone is doing it, it must be working. But what is the ROI? Will content marketing work for you? How do you track it? The key… Continue Reading

How to Improve Website Usability to Sell More

By Adam Wesolowski  |   Reading Time: 13 minutes

At times, running an online business can be tricky. It’s not as simple as attracting customers who will automatically buy your items. Many eCommerce stores have a high volume of visitors, but those visitors don’t buy anything or wind up abandoning their carts. If this happens to you, the problem could originate with your website… Continue Reading

Best Content Marketing Trends – Out with the Old, In with the New

By Nick Colakovic  |   Reading Time: 12 minutes

Over a short period of time, content marketing has evolved and changed. In the past, the content marketing world was ruled by the people who were able to create a large amount of solid quality content, but things are different now. In order to succeed in this field today, you will need a lot of… Continue Reading