landing pages and conversion rate optimization blog by pagewiz

How Many Form Fields are Too Many to Convert?

By Elisa Silverman  |   Reading Time: 13 minutes

The rise of inbound marketing has brought both challenges and successes to marketers.  According to recent research by Forrester, chief among these challenges for B2B marketers is getting anonymous prospects online to identify themselves. Enter the glorious lead gen form…. You offer a magnificent piece of content – a report, a webinar, a checklist –… Continue Reading

Neuromarketing Benefits

How Neuromarketing Can Make Visitors Favor Your Offer

By Kobe Ben Itamar  |   Reading Time: 9 minutes

Deadly serious about selling more products, getting more clients, gaining better brand recognition and improving your bottom line? Treat it like a game. In football, baseball or soccer, the trick is to psyche out the other team. In the game of e-commerce, your goal is to apply methods researched in psychology studies that probed the… Continue Reading

10 Copywriting Tips You Can Use Right Now To Boost Conversion Rates

By Julie Ellis  |   Reading Time: 16 minutes

Writing great content is quite possibly the quickest and most cost effective way to increase your conversion rates. Great content creates engagement among your followers, generates valuable social shares, and incites readers to heed your call to action. All of these things are an important part of your efforts to increase your online presence. Even… Continue Reading

Targeted Content Marketing

Why Your Business Needs Targeted Content Marketing As A Sales Strategy

By Ashley Livingston  |   Reading Time: 12 minutes

Did you know that your lack of content on your website could be costing you some serious business? Think about how your business functions:  you spend valuable time convincing potential clients that they should hire you through proposals, meetings, emails, etc. A percentage of those potential clients will hire you for a project, and eventually… Continue Reading

How Effective Are Your Google Text Ads?

By Elna Cain  |   Reading Time: 11 minutes

Technology is fluid – it’s constantly changing in response to the ebbs and flows of new inventions. With the advent of the smartphone and all of its advancements since then, we’ve seen Internet advertisements change structure and function. Google’s primary mission is to “solve search problems…[and do it] really, really well.” They want to give… Continue Reading

CRO Mistakes & Lessons

10 1/2 CRO Mistakes And What We Can Learn From Them

By Ally Sabrowsky  |   Reading Time: 12 minutes

When working in the field, we all make a few conversion rate optimization mistakes. It’s what we learn from these mistakes that determine whether we will flourish or fail. Below are 10 ½ CRO mistakes that I’m sure we’ve all made at one point or another in our testing lives! 1.  No Evaluation of Visitor… Continue Reading

The New Captchas

Do The New Captchas Affect Conversion Rate?

By Elisa Silverman  |   Reading Time: 6 minutes

Your PPC ad attracted the right people to your landing page. Your carefully crafted content presented an irresistible offer. Your visitor is ready to do exactly as you’d like – click that button and convert. But STOP! First, you want them to “validate [their] humanity,” as Google’s Vinay Shet once described Captcha’s purpose. The Captcha… Continue Reading

Watching (and Learning from) Competitor PPC Campaigns

By Elna Cain  |   Reading Time: 13 minutes

As writer Anthony J. D’Angelo suggests, “Don’t reinvent the wheel, just realign it.” When you see that a system works for someone else, do you start from scratch as you work towards a similar goal? Or do you add your own flavor to what’s already worked for others? This quote informs life decisions and business… Continue Reading

programmatic ads

Are B2B Companies Ignoring a Rewarding Marketing Opportunity?

By Elisa Silverman  |   Reading Time: 6 minutes

The findings of a couple recent reports suggest that many B2B companies are ignoring a highly effective marketing tool – programmatic ads display. The first is a study commissioned by AdRoll and conducted by Forrester Consulting on B2B prospecting via digital marketing. The second is Hanapin Marketing’s State of PPC (2015/2016). The Forrester research confirmed that… Continue Reading

Event Driven Analytics

Using Event-driven Analytics to Boost Conversion Value

By Kobe Ben Itamar  |   Reading Time: 11 minutes

These days it seems as though everyone has a website. It can be hard to get people to visit yours. Most people turn to pay per click (PPC) advertising to drive traffic to their landing pages. But getting someone to click on your ad is only the beginning. You have to turn that click into… Continue Reading