landing pages and conversion rate optimization blog by pagewiz

Mike Templeman, Foxtail marketing - Pagewiz Podcast

Helping SMBs Win at PPC: A Talk with Mike Templeman

By Elisa Silverman  |   Reading Time: 3 minutes

PPC-driven landing page campaigns can be an effective way to generate a lot of traffic, but badly-managed PPC can also be a swift budget sinkhole. This is a special challenge for small businesses that don’t have the revenue to spare on big PPC mistakes. In this latest edition of the Pagewiz podcast, I interview Mike… Continue Reading

Your Boring Content is Killing Your Conversion Rate

By Ben Allen  |   Reading Time: 11 minutes

You’ve done all the work. You’ve made an offer your target market can’t ignore, your landing page is designed to convert, the page is optimized for SEO, and yet your conversion rate is in the dumps. Now, you’re crawling the internet to find out what you’ve done wrong. Did you use the wrong images? Is… Continue Reading

15 Ways To Increase Mobile Landing Page Conversion

By Mike Dane  |   Reading Time: 13 minutes

Unless you’ve been living under a rock, you’d know that having a mobile-optimized site is critical for your online presence. Since the number of users accessing the Internet via mobile devices has increased, it’s important to increase your mobile landing page conversion rate. According to ComScore, the number of people accessing the Internet via mobile… Continue Reading

User Personas

User Personas Can Help You Write Better Content

By Jake Peters  |   Reading Time: 13 minutes

Understanding your customers is the most important step in writing great, valuable content. It’s the difference between writing a post that’s just ok and a post that’s fantastic. The trouble is, it can be tricky to work out exactly who to write for, and how to make your articles attractive to them. Enter user personas…. Continue Reading

I Thought I Knew About Copywriting… Until these Experts Schooled Me

By Gab Goldenberg  |   Reading Time: 16 minutes

I thought I knew copywriting like the back of my hand. Really, I did. And to be fair, I’ve gotten some pretty sweet clickthrough rates on ad copy and conversion rates on landing pages. But after conducting the following interviews with some experts who just write copy, I realized that I’ve got so much more… Continue Reading

Dueling Thank You Pages: What Makes Yours a Winner

By Elisa Silverman  |   Reading Time: 11 minutes

Do your thank you pages look like this? Bland. Dismissive. Dismissable. Bland: There’s nothing engaging. No branding, except for their email service provider. Nothing reinforcing the value of my agreeing to do what the web page form asked me to do. This wasn’t even accurate. I didn’t sign up for a website, I signed up for their… Continue Reading

How Many Form Fields are Too Many to Convert?

By Elisa Silverman  |   Reading Time: 13 minutes

The rise of inbound marketing has brought both challenges and successes to marketers.  According to recent research by Forrester, chief among these challenges for B2B marketers is getting anonymous prospects online to identify themselves. Enter the glorious lead gen form…. You offer a magnificent piece of content – a report, a webinar, a checklist –… Continue Reading

Neuromarketing Benefits

How Neuromarketing Can Make Visitors Favor Your Offer

By Kobe Ben Itamar  |   Reading Time: 9 minutes

Deadly serious about selling more products, getting more clients, gaining better brand recognition and improving your bottom line? Treat it like a game. In football, baseball or soccer, the trick is to psyche out the other team. In the game of e-commerce, your goal is to apply methods researched in psychology studies that probed the… Continue Reading

10 Copywriting Tips You Can Use Right Now To Boost Conversion Rates

By Julie Ellis  |   Reading Time: 16 minutes

Writing great content is quite possibly the quickest and most cost effective way to increase your conversion rates. Great content creates engagement among your followers, generates valuable social shares, and incites readers to heed your call to action. All of these things are an important part of your efforts to increase your online presence. Even… Continue Reading

Targeted Content Marketing

Why Your Business Needs Targeted Content Marketing As A Sales Strategy

By Ashley Livingston  |   Reading Time: 12 minutes

Did you know that your lack of content on your website could be costing you some serious business? Think about how your business functions:  you spend valuable time convincing potential clients that they should hire you through proposals, meetings, emails, etc. A percentage of those potential clients will hire you for a project, and eventually… Continue Reading