landing pages and conversion rate optimization blog by pagewiz

PPC Spotlight: Get Your Focus on Snapchat

By Elna Cain  |   Reading Time: 12 minutes

Self-destructing videos? Doodles and captions on your images? Is there more to Snapchat than that? And, are young adults the only users who can benefit from this new platform? Indeed, Snapchat may seem like an unlikely platform for advertising, but it’s looking to be a sensible investment for the future. The first ad on Snapchat… Continue Reading

How to Achieve Explosive List Growth [7 Case Studies]

By John Stevens  |   Reading Time: 13 minutes

According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $38 for every $1 spent on email marketing. A study from Monetate that… Continue Reading

The Beginner’s Guide to Microcopy

By Elna Cain  |   Reading Time: 12 minutes

Copy is an integral part of any successful marketing campaign. The web is full of articles on how to optimize the main copy on your landing pages and throughout your site. But the unsung hero of the copy world is microcopy. Microcopy is the small pieces of text on your website that guides user experience…. Continue Reading

14 Ways to Avoid Email Spam Filters

By Elna Cain  |   Reading Time: 15 minutes

Do you spend hours painstakingly crafting an email for your new marketing campaign only to get a poor open rate in return? The number one reason your email isn’t read is because it automatically gets sent to the spam folder by your user’s email provider (Gmail, Outlook, etc.). According to ReturnPath, one in six permission-based emails… Continue Reading

A_B Testing Primary

A/B Testing Subscription Forms and Landing Pages

By Patrick Cole  |   Reading Time: 12 minutes

I have a strict policy that some of my colleagues believe is more strident than need be. My policy is that I never go fully live on a change to a website without significant A/B testing. My feelings on this are exceptionally strong when it comes to changes on subscription forms and landing pages. No,… Continue Reading

PPC Management Primary

10 Tools for Better PPC Management

By David Chapman  |   Reading Time: 10 minutes

The PPC channel is no longer optional for marketers. Although there was a time when everyone preferred making use of organic search (SEO) to get traffic from search engines, frequent Google updates have made it difficult to rank reliably. Also, if you analyze SERPs, you will often see that for most of the searches there… Continue Reading

How to use Exit Surveys to Improve Lead Generation

By Mike Dane  |   Reading Time: 10 minutes

While visitor session recordings and heatmaps are great at telling you how many visitors visited your website, how long they took, and where specifically they visited, they sadly cannot tell you why they left. There are many reasons why people leave your website. For example, you overwhelm them with advertisements. Online advertisements have always been… Continue Reading

Attribution Modeling Simplified

By Uri Bishansky  |   Reading Time: 16 minutes

While going through their buying journey, users will visit a lot of sites. Depending on the visitor’s circumstances, they may be using different devices. It is not uncommon for a user to visit your site many times before making a purchase decision. Most marketers measure the effectiveness of their advertising channels by marking the channel a… Continue Reading

Reddit CPM Primary

How to Advertise on Reddit Through CPM

By Elna Cain  |   Reading Time: 13 minutes

There is such a variety of PPC and CPM advertising options out there today. Big players like Google AdWords and Facebook Ads are dominating the market, but some businesses are making their mark by choosing less popular platforms like Reddit. Don’t get me wrong, Reddit is far from a small concern. Its Alexa ranking is… Continue Reading

Fundamental Insights To Make Your Landing Page Sticky

By Andy Priesler  |   Reading Time: 10 minutes

A well-designed landing page means more conversions.  If your landing pages are not getting the conversions you want, then you will need to learn exactly what a landing page is and what it is not, how to make a landing page “sticky,” and check your design components to see if they meet best practices. That’s… Continue Reading