landing pages and conversion rate optimization blog by pagewiz

How Effective Are Your Google Text Ads?

By Elna Cain  |   Reading Time: 11 minutes

Technology is fluid – it’s constantly changing in response to the ebbs and flows of new inventions. With the advent of the smartphone and all of its advancements since then, we’ve seen Internet advertisements change structure and function. Google’s primary mission is to “solve search problems…[and do it] really, really well.” They want to give… Continue Reading

CRO Mistakes & Lessons

10 1/2 CRO Mistakes And What We Can Learn From Them

By Ally Sabrowsky  |   Reading Time: 12 minutes

When working in the field, we all make a few conversion rate optimization mistakes. It’s what we learn from these mistakes that determine whether we will flourish or fail. Below are 10 ½ CRO mistakes that I’m sure we’ve all made at one point or another in our testing lives! 1.  No Evaluation of Visitor… Continue Reading

The New Captchas

Do The New Captchas Affect Conversion Rate?

By Elisa Silverman  |   Reading Time: 6 minutes

Your PPC ad attracted the right people to your landing page. Your carefully crafted content presented an irresistible offer. Your visitor is ready to do exactly as you’d like – click that button and convert. But STOP! First, you want them to “validate [their] humanity,” as Google’s Vinay Shet once described Captcha’s purpose. The Captcha… Continue Reading

Watching (and Learning from) Competitor PPC Campaigns

By Elna Cain  |   Reading Time: 13 minutes

As writer Anthony J. D’Angelo suggests, “Don’t reinvent the wheel, just realign it.” When you see that a system works for someone else, do you start from scratch as you work towards a similar goal? Or do you add your own flavor to what’s already worked for others? This quote informs life decisions and business… Continue Reading

programmatic ads

Are B2B Companies Ignoring a Rewarding Marketing Opportunity?

By Elisa Silverman  |   Reading Time: 6 minutes

The findings of a couple recent reports suggest that many B2B companies are ignoring a highly effective marketing tool – programmatic ads display. The first is a study commissioned by AdRoll and conducted by Forrester Consulting on B2B prospecting via digital marketing. The second is Hanapin Marketing’s State of PPC (2015/2016). The Forrester research confirmed that… Continue Reading

Event Driven Analytics

Using Event-driven Analytics to Boost Conversion Value

By Kobe Ben Itamar  |   Reading Time: 11 minutes

These days it seems as though everyone has a website. It can be hard to get people to visit yours. Most people turn to pay per click (PPC) advertising to drive traffic to their landing pages. But getting someone to click on your ad is only the beginning. You have to turn that click into… Continue Reading

Upgrading Quality Score

How to trick Google into Upgrading Your Quality Score

By Roy Danino  |   Reading Time: 8 minutes

This post is all about Quality Score (A.K.A – QS): What’s QS, how it is calculated, and how understanding it can help you save a lot of money. Quality Score, according to Google, is “An estimate of the quality of your ads, keywords, and landing page”. In other words, quality score is the metric Google… Continue Reading

How to Use SEO and PPC the Right Way [5 Short Case Studies]

By Elna Cain  |   Reading Time: 13 minutes

If you’re a startup business with a small budget, you might be tempted to rely heavily on search engine optimization (SEO) to market your website. Or you might be divided in your thinking. You may believe that per-per-click (PPC) advertising alone might be worth the expense, or you might be considering both SEO and PPC… Continue Reading

PPC Mistakes

These PPC Marketing Strategy Mistakes Can Kill Your Campaigns

By Sunny Popali  |   Reading Time: 12 minutes

A Pay-Per-Click (PPC) strategy is one of the quickest ways to attract potential customers to your website and increase conversions. Business owners can present advertisements with the help of tools like Google AdWords, Yahoo! Search Marketing, etc., in the sponsored results section that comes up in search result pages and each time there is a… Continue Reading

Retargeting Copy

Taking a Close Look at One Brand’s Retargeting Ads

By Elisa Silverman  |   Reading Time: 10 minutes

Display ad click-through-rates (CTR) are notoriously low, overall showing just a 0.06 percent CTR. Yet display ads remain great opportunities for both consumer ecommerce and B2B discovery and lead generation. Particularly when used as part of a retargeting campaign. Retargeting is a campaign designed exclusively for visitors to your landing page or website who didn’t convert…. Continue Reading