landing pages and conversion rate optimization blog by pagewiz

PPC Platform Series: Spotlight on Instagram

By Elna Cain  |   Reading Time: 12 minutes

If you want to draw potential customers to your website and quickly increase your conversions, then utilizing a PPC advertising strategy could be your best bet. With the popularity of PPC advertising growing – and new platforms opening up – marketers can afford to be a little pickier when it comes to evaluating their advertising… Continue Reading

Lousy Web Leads

How To Cut Down on Lousy Website Leads

By Brad Shorr  |   Reading Time: 12 minutes

No marketer likes a lead generation website to pick up no leads at all. Right behind that, however, is another big problem at the other end of the spectrum — a website that produces oceans of lousy leads that waste your time. Some would say this is even worse. Lousy leads fall into a number… Continue Reading

Reputation Management: Discussion on Strategies and Tools

By Elisa Silverman  |   Reading Time: 3 minutes

How many business online meltdowns does it take to make reputation management real for your business? You’ve all read stories about fast-food employees doing horrible things in kitchen sinks and customer service interns making ill-advised tweets. The fact is that every business online has an online reputation and must protect it. To dig into strategies, tools,… Continue Reading

Mike Templeman, Foxtail marketing - Pagewiz Podcast

Helping SMBs Win at PPC: A Talk with Mike Templeman

By Elisa Silverman  |   Reading Time: 3 minutes

PPC-driven landing page campaigns can be an effective way to generate a lot of traffic, but badly-managed PPC can also be a swift budget sinkhole. This is a special challenge for small businesses that don’t have the revenue to spare on big PPC mistakes. In this latest edition of the Pagewiz podcast, I interview Mike… Continue Reading

Your Boring Content is Killing Your Conversion Rate

By Ben Allen  |   Reading Time: 11 minutes

You’ve done all the work. You’ve made an offer your target market can’t ignore, your landing page is designed to convert, the page is optimized for SEO, and yet your conversion rate is in the dumps. Now, you’re crawling the internet to find out what you’ve done wrong. Did you use the wrong images? Is… Continue Reading

15 Ways To Increase Mobile Landing Page Conversion

By Mike Dane  |   Reading Time: 13 minutes

Unless you’ve been living under a rock, you’d know that having a mobile-optimized site is critical for your online presence. Since the number of users accessing the Internet via mobile devices has increased, it’s important to increase your mobile landing page conversion rate. According to ComScore, the number of people accessing the Internet via mobile… Continue Reading

User Personas

User Personas Can Help You Write Better Content

By Jake Peters  |   Reading Time: 13 minutes

Understanding your customers is the most important step in writing great, valuable content. It’s the difference between writing a post that’s just ok and a post that’s fantastic. The trouble is, it can be tricky to work out exactly who to write for, and how to make your articles attractive to them. Enter user personas…. Continue Reading

I Thought I Knew About Copywriting… Until these Experts Schooled Me

By Gab Goldenberg  |   Reading Time: 16 minutes

I thought I knew copywriting like the back of my hand. Really, I did. And to be fair, I’ve gotten some pretty sweet clickthrough rates on ad copy and conversion rates on landing pages. But after conducting the following interviews with some experts who just write copy, I realized that I’ve got so much more… Continue Reading

Dueling Thank You Pages: What Makes Yours a Winner

By Elisa Silverman  |   Reading Time: 11 minutes

Do your thank you pages look like this? Bland. Dismissive. Dismissable. Bland: There’s nothing engaging. No branding, except for their email service provider. Nothing reinforcing the value of my agreeing to do what the web page form asked me to do. This wasn’t even accurate. I didn’t sign up for a website, I signed up for their… Continue Reading

How Many Form Fields are Too Many to Convert?

By Elisa Silverman  |   Reading Time: 13 minutes

The rise of inbound marketing has brought both challenges and successes to marketers.  According to recent research by Forrester, chief among these challenges for B2B marketers is getting anonymous prospects online to identify themselves. Enter the glorious lead gen form…. You offer a magnificent piece of content – a report, a webinar, a checklist –… Continue Reading