landing pages and conversion rate optimization blog by pagewiz

How to use Exit Surveys to Improve Lead Generation

By Mike Dane  |   Reading Time: 10 minutes

While visitor session recordings and heatmaps are great at telling you how many visitors visited your website, how long they took, and where specifically they visited, they sadly cannot tell you why they left. There are many reasons why people leave your website. For example, you overwhelm them with advertisements. Online advertisements have always been… Continue Reading

Attribution Modeling Simplified

By Uri Bishansky  |   Reading Time: 16 minutes

While going through their buying journey, users will visit a lot of sites. Depending on the visitor’s circumstances, they may be using different devices. It is not uncommon for a user to visit your site many times before making a purchase decision. Most marketers measure the effectiveness of their advertising channels by marking the channel a… Continue Reading

Reddit CPM Primary

How to Advertise on Reddit Through CPM

By Elna Cain  |   Reading Time: 13 minutes

There is such a variety of PPC and CPM advertising options out there today. Big players like Google AdWords and Facebook Ads are dominating the market, but some businesses are making their mark by choosing less popular platforms like Reddit. Don’t get me wrong, Reddit is far from a small concern. Its Alexa ranking is… Continue Reading

Fundamental Insights To Make Your Landing Page Sticky

By Andy Priesler  |   Reading Time: 10 minutes

A well-designed landing page means more conversions.  If your landing pages are not getting the conversions you want, then you will need to learn exactly what a landing page is and what it is not, how to make a landing page “sticky,” and check your design components to see if they meet best practices. That’s… Continue Reading

PPC Platform Series: Spotlight on Instagram

By Elna Cain  |   Reading Time: 12 minutes

If you want to draw potential customers to your website and quickly increase your conversions, then utilizing a PPC advertising strategy could be your best bet. With the popularity of PPC advertising growing – and new platforms opening up – marketers can afford to be a little pickier when it comes to evaluating their advertising… Continue Reading

Lousy Web Leads

How To Cut Down on Lousy Website Leads

By Brad Shorr  |   Reading Time: 12 minutes

No marketer likes a lead generation website to pick up no leads at all. Right behind that, however, is another big problem at the other end of the spectrum — a website that produces oceans of lousy leads that waste your time. Some would say this is even worse. Lousy leads fall into a number… Continue Reading

Reputation Management: Discussion on Strategies and Tools

By Elisa Silverman  |   Reading Time: 3 minutes

How many business online meltdowns does it take to make reputation management real for your business? You’ve all read stories about fast-food employees doing horrible things in kitchen sinks and customer service interns making ill-advised tweets. The fact is that every business online has an online reputation and must protect it. To dig into strategies, tools,… Continue Reading

Mike Templeman, Foxtail marketing - Pagewiz Podcast

Helping SMBs Win at PPC: A Talk with Mike Templeman

By Elisa Silverman  |   Reading Time: 3 minutes

PPC-driven landing page campaigns can be an effective way to generate a lot of traffic, but badly-managed PPC can also be a swift budget sinkhole. This is a special challenge for small businesses that don’t have the revenue to spare on big PPC mistakes. In this latest edition of the Pagewiz podcast, I interview Mike… Continue Reading

Your Boring Content is Killing Your Conversion Rate

By Ben Allen  |   Reading Time: 11 minutes

You’ve done all the work. You’ve made an offer your target market can’t ignore, your landing page is designed to convert, the page is optimized for SEO, and yet your conversion rate is in the dumps. Now, you’re crawling the internet to find out what you’ve done wrong. Did you use the wrong images? Is… Continue Reading

15 Ways To Increase Mobile Landing Page Conversion

By Mike Dane  |   Reading Time: 13 minutes

Unless you’ve been living under a rock, you’d know that having a mobile-optimized site is critical for your online presence. Since the number of users accessing the Internet via mobile devices has increased, it’s important to increase your mobile landing page conversion rate. According to ComScore, the number of people accessing the Internet via mobile… Continue Reading