landing pages and conversion rate optimization blog by pagewiz


Why Landing Pages and Email Marketing are a Winning Team

By Mitch McCormick  |   Reading Time: 12 minutes

Landing pages and email marketing go together like cheese and wine. They complement each other perfectly and work together to be more effective as a team than they do alone. Landing pages are powerful because they capture people’s attention, clearly summarise what your business is offering, and entice customers to submit their details or purchase… Continue Reading

Case Study – The 5-Step Sales Funnel That Produced 412% Sales Increase

By Sharon Kinder  |   Reading Time: 7 minutes

This is a case study of, an online business specializing in selling ShardWorx art kits. Before we started working with Mary Hong, she was frustrated with her sales. After carefully looking into her business processes, we decided to shift her focus to a larger hobbyist market. We worked on her branding, sales message, and… Continue Reading

12 New Landing Page Templates for Beauty, Health, Fitness and Well-being Professionals

By Re'em Shapira  |   Reading Time: 5 minutes

Last year I blogged about some great landing page templates we designed for consultants in business, nutrition, life coaching, personal training—endeavors where folks are likely to be a one-man (or woman) band or a member of a limited partnership. It was such a hit we decided to create another batch of templates for an even… Continue Reading

Video Landing Page Ideas To Grow Your Conversion Rate & Sales

By Robyn Howard  |   Reading Time: 13 minutes

Over the last few years, clever marketing technologies have emerged and savvy marketers have been at the forefront in trying to leverage their abilities. Landing pages are a good example. Plenty of businesses use them today and marketers have never stopped to work up ways to optimize their performance. Advanced solutions touching on navigation, page load times,… Continue Reading

Essential PPC Strategies for Google, Bing, and Facebook Ads

By Paul Granger  |   Reading Time: 12 minutes

When you have the basics in place, your Pay Per Click campaigns should be providing reasonable (basic) returns. But to really make the most out of your spend and get a better return on your investment, it’s time to explore some more advanced strategies. Ultimately, the more you keep testing and tweaking in the right… Continue Reading

Using Video to Increase Conversions on Your Landing Page

By Elna Cain  |   Reading Time: 13 minutes

In the modern world, attention spans are short and getting shorter by the year. According to research by Statistic Brain, the average attention span in 2015 was slightly over 8 seconds – compared to 12 seconds in the year 2000. Modern society knows nothing about delayed gratification. People want to shop contactless, watch one Netflix… Continue Reading

PPC Conversion Rates Dropping? Here’s What You Do

By Peter Dulay  |   Reading Time: 12 minutes

Reality Check: There is a difference between a “conversion rate” dropping and “conversions” dropping. Knowing this difference can help you improve your PPC campaigns. Let’s investigate what to do when your PPC conversion rates start to go in the wrong direction. When You See Conversion Rates Dropping… First, you must know there are things which… Continue Reading

Are You Optimizing Your Images for your Landing Pages?

By Emily Hunter  |   Reading Time: 10 minutes

Anyone reading this blog knows that Google is the top dog for text searches. Google is also the top dog for image searches as well. But do you know how much search volume Google Images takes up? Just take a look at this chart from This data was taken from millions of searchers in… Continue Reading

A Spotlight on Abandoned Shopping Cart Emails

By Elna Cain  |   Reading Time: 13 minutes

I’m sure most of us have been there. You’re shopping online and snapping up some bargains. You click here, you click there – adding all these great deals to your cart because – how can you not? But then you get to the checkout and reality sets in. Maybe you have to set up an account, or… Continue Reading

Why Your Pop-Up Is Missing The Mark? (And how you can fix it?)

By Nick Patel  |   Reading Time: 12 minutes

Are you wondering why aren’t you hitting the bullseye when it comes to getting conversions through pop-ups? Pop-ups can be tricky and visitors can be really choosy. We have all had our share of annoying pop-ups that come up at the wrong time, are really messy, way too long, hit your eye with weird color… Continue Reading