The Pagewiz blog
The place to boost your skills optimizing high-converting landing pages

PPC Conversion Rates Dropping? Here’s What You Do

By Peter Dulay  |   Reading Time: 12 minutes

Reality Check: There is a difference between a “conversion rate” dropping and “conversions” dropping. Knowing this difference can help you improve your PPC campaigns. Let’s investigate what to do when your PPC conversion rates start to go in the wrong direction. When You See Conversion Rates Dropping… First, you must know there are things which… Continue Reading

7 Conversion Rate Optimization Case Studies to Learn From

By Avinash Nair  |   Reading Time: 12 minutes

Marketers have been keenly interested in ‘Conversion Rate Optimization’ (CRO) for quite some time now. For those who are new to this term, “it is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.” According to a report by… Continue Reading

4 Simple Psychology Hacks that Will Seriously Boost Your Conversions

By John Stevens  |   Reading Time: 11 minutes

According to research from Eisenberg Holdings, for every $92 spent on generating traffic only a measly $1 is spent on converting it. Interestingly, this explains why a lot of “research” on what works in conversion do not have a strong basis and, as a result, cannot be replicated. For example, various researchers have found the… Continue Reading

Win More Leads and Influence People with Conversion Rate Optimisation

By David James  |   Reading Time: 13 minutes

The feeling that you get when you know that you have gained a conversion and a sale is one of euphoria. Especially when you see the dollar figures in your bank account. I still remember setting up websites years ago hoping to see my web venture take off, only to see the project make a… Continue Reading

How to Improve Marketing ROI through CRO

By Thad Kahlow  |   Reading Time: 11 minutes

One of the biggest challenges facing businesses today isn’t garnering attention—in fact, with more and more emphasis on social media and digital awareness, it’s never been easier to get eyes on your business. Brands seem to explode out of nowhere. They pop up online and make a name for themselves, but very few do more… Continue Reading

Moderated or Unmoderated: Which Type of Usability Testing Is Best for You?

By Tom Bowen  |   Reading Time: 15 minutes

There’s no doubt that conversion optimization is made up of many activities and tactics. Analytics analysis, A/B testing, email marketing, heat mapping, these are just some of the important tactics that go into optimizing a site for conversions. But to me, one of the most under-utilized CRO tactics is definitely usability testing. By observing real… Continue Reading

Conversion Rate Optimization: The 5 most important factors that affect landing page conversion

By Daniel Burstein  |   Reading Time: 12 minutes

Look, I’m not a New England Patriots fan. Not by any stretch. But you have to give credit where credit is due – they have been the dominant NFL team for the past 15 years or so. How did they do it? And what can marketers and business learn from them? In a league dominated… Continue Reading

CRO Featured

9 Deadly Sins of eCommerce CRO Every Marketer Needs to Avoid

By Puranjay Singh  |   Reading Time: 14 minutes

If you run, manage, or market an eCommerce store, you probably know the importance of conversion rate optimization. eCommerce presents perhaps the most direct use case for CRO. Customers landing on your store aren’t there to read blog posts or subscribe to email newsletters; they are there to buy from you. By removing obstacles to… Continue Reading

How to Improve Website Usability to Sell More

By Adam Wesolowski  |   Reading Time: 13 minutes

At times, running an online business can be tricky. It’s not as simple as attracting customers who will automatically buy your items. Many eCommerce stores have a high volume of visitors, but those visitors don’t buy anything or wind up abandoning their carts. If this happens to you, the problem could originate with your website… Continue Reading

A_B Testing Primary

A/B Testing Subscription Forms and Landing Pages

By Patrick Cole  |   Reading Time: 12 minutes

I have a strict policy that some of my colleagues believe is more strident than need be. My policy is that I never go fully live on a change to a website without significant A/B testing. My feelings on this are exceptionally strong when it comes to changes on subscription forms and landing pages. No,… Continue Reading