landing pages and conversion rate optimization blog by pagewiz

Case Study – The 5-Step Sales Funnel That Produced 412% Sales Increase

By Sharon Kinder  |   Reading Time: 8 minutes

This is a case study of MaryHongArt.com, an online business specializing in selling ShardWorx art kits. Before we started working with Mary Hong, she was frustrated with her sales. After carefully looking into her business processes, we decided to shift her focus to a larger hobbyist market. We worked on her branding, sales message, and… Continue Reading

Video Landing Page Ideas To Grow Your Conversion Rate & Sales

By Robyn Howard  |   Reading Time: 14 minutes

Over the last few years, clever marketing technologies have emerged and savvy marketers have been at the forefront in trying to leverage their abilities. Landing pages are a good example. Plenty of businesses use them today and marketers have never stopped to work up ways to optimize their performance. Advanced solutions touching on navigation, page load times,… Continue Reading

Why Your Pop-Up Is Missing The Mark? (And how you can fix it?)

By Nick Patel  |   Reading Time: 13 minutes

Are you wondering why aren’t you hitting the bullseye when it comes to getting conversions through pop-ups? Pop-ups can be tricky and visitors can be really choosy. We have all had our share of annoying pop-ups that come up at the wrong time, are really messy, way too long, hit your eye with weird color… Continue Reading

10 Tools to Help You Run Your First Influencer Marketing Campaign

By Michael Quoc  |   Reading Time: 17 minutes

If you’ve heard the term “influencer marketing” before but haven’t tried it out, you’re missing the boat. Studies have demonstrated that word of mouth advertising is more powerful than paid solutions. When genuine people give honest reviews, shout outs, or feedback; brands win. If the price of influencer marketing has held you back, you’re about… Continue Reading

Top 21 Out-of-The-Box Tools for Effective Content Development

By Jessica Freeman  |   Reading Time: 12 minutes

Content marketing is a popular online promotion strategy which encompasses several different activities. You are educating your audience, offering value through content, and then proceeding to convert your audience into customers. It’s a way of reaching more people that are not really interested in buying something. With the help of your content, brand awareness increases… Continue Reading

How to Start with Instagram to Promote Your Brand

By Brandon Leibowitz  |   Reading Time: 14 minutes

You’ve given it some thought and you want to extend your brand reach across popular social media sites like Instagram. Although the platform has experienced some drop in engagement rate, it still has the highest engagement rate compared to other social media platforms. While Facebook struggles with 0.2% per follower, Instagram stands at 2.3% engagement… Continue Reading

PPC Management Primary

10 Tools for Better PPC Management

By David Chapman  |   Reading Time: 12 minutes

The PPC channel is no longer optional for marketers. Although there was a time when everyone preferred making use of organic search (SEO) to get traffic from search engines, frequent Google updates have made it difficult to rank reliably. Also, if you analyze SERPs, you will often see that for most of the searches there… Continue Reading

Targeted Content Marketing

Why Your Business Needs Targeted Content Marketing As A Sales Strategy

By Ashley Livingston  |   Reading Time: 13 minutes

Did you know that your lack of content on your website could be costing you some serious business? Think about how your business functions:  you spend valuable time convincing potential clients that they should hire you through proposals, meetings, emails, etc. A percentage of those potential clients will hire you for a project, and eventually… Continue Reading

How Effective Are Your Google Text Ads?

By Elna Cain  |   Reading Time: 12 minutes

Technology is fluid – it’s constantly changing in response to the ebbs and flows of new inventions. With the advent of the smartphone and all of its advancements since then, we’ve seen Internet advertisements change structure and function. Google’s primary mission is to “solve search problems…[and do it] really, really well.” They want to give… Continue Reading

Event Driven Analytics

Using Event-driven Analytics to Boost Conversion Value

By Kobe Ben Itamar  |   Reading Time: 12 minutes

These days it seems as though everyone has a website. It can be hard to get people to visit yours. Most people turn to pay per click (PPC) advertising to drive traffic to their landing pages. But getting someone to click on your ad is only the beginning. You have to turn that click into… Continue Reading