The Pagewiz blog
The place to boost your skills optimizing high-converting landing pages

Case Study – The 5-Step Sales Funnel That Produced 412% Sales Increase

By Sharon Kinder  |   Reading Time: 7 minutes

This is a case study of, an online business specializing in selling ShardWorx art kits. Before we started working with Mary Hong, she was frustrated with her sales. After carefully looking into her business processes, we decided to shift her focus to a larger hobbyist market. We worked on her branding, sales message, and… Continue Reading

Why Your Pop-Up Is Missing The Mark? (And how you can fix it?)

By Nick Patel  |   Reading Time: 12 minutes

Are you wondering why aren’t you hitting the bullseye when it comes to getting conversions through pop-ups? Pop-ups can be tricky and visitors can be really choosy. We have all had our share of annoying pop-ups that come up at the wrong time, are really messy, way too long, hit your eye with weird color… Continue Reading

Digital Ads and Nonprofits: It’s a Match!

By Elisa Silverman  |   Reading Time: 11 minutes

It’s that time of year again! M+R, in partnership with the Nonprofit Technology Network (NTEN), has released its annual benchmark report on nonprofit digital activities. It’s chockablock with interesting information about how nonprofits are using various digital tools and how it’s working out for them. M+R has a great interactive site to explore the report’s… Continue Reading

Affiliate Marketing – Getting Started and Where It’s Going

By Elisa Silverman  |   Reading Time: 13 minutes

Affiliate marketing used to be the bête noire of online marketing. It could generate huge payoffs but had a bit of a downmarket air to it. The stream of bad actors amongst the wide variety of legitimate players hasn’t helped its reputation. Estimates project affiliate marketing to experience a compound annual growth rate (CAGR) of… Continue Reading

Pagewiz Writers - Inside marketing

2017 Digital Marketing Predictions

By Laura O’Donnell  |   Reading Time: 28 minutes

2016 has been quite a year for changes – the expected and the unexpected. And, we’ve definitely seen changes and introductions of new tools in digital marketing this year. For instance, Facebook Live has paved the way as a new ‘outlet’ for marketers and Google’s ever-increasing algorithm updates continue to make the search engine smarter…. Continue Reading

My Talk with ConversionXL Founder Peep Laja

By Elisa Silverman  |   Reading Time: 7 minutes

I had the recently chance to speak with Peep Laja, founder of conversion optimization agency ConversionXL. Peep shared some great insights with me about ConversionXL’s approach to optimizing sites for continual growth. Don’t Call Peep Laja a “Conversion Optimizer” ES: I see the ConversionXL website says you don’t like the term “conversion optimization.” Why not?… Continue Reading

Time Management

How to Maximize Time and Project Management while Growing your Digital Marketing Agency

By Pagewiz  |   Reading Time: 7 minutes

The cliché business equation “time = money” is beyond relevant to the digital marketing realm. Digital marketing is a fast-paced field that demands near-real-time responses to trends in your niche. There are tools and measures you should be taking to manage your marketing projects and save invaluable time. Good time management lets you build a… Continue Reading

5 Pitfalls to Avoid while Growing your Digital Marketing Agency

By Pagewiz  |   Reading Time: 7 minutes

There are clear advantages to growth as a digital marketing agency, as growth = success. Yet rapid growth can easily be a nail into your agency’s coffin if not appropriately addressed and managed. Growth should be the top priority of a marketing agency, as being stagnant is akin to dying. The advantages of business growth… Continue Reading

4 Best Practices to Retain your Current Customers while Growing your Agency

By Pagewiz  |   Reading Time: 12 minutes

If your digital marketing agency is experiencing a rapid growth phase – congratulations are in order! However, previous customers can become neglected by your sales team if you’re too busy focusing on new customers. Take a look at this chart: The harsh truth is that most customers will leave because they perceive you as indifferent… Continue Reading

Attribution Modeling Simplified

By Uri Bishansky  |   Reading Time: 16 minutes

While going through their buying journey, users will visit a lot of sites. Depending on the visitor’s circumstances, they may be using different devices. It is not uncommon for a user to visit your site many times before making a purchase decision. Most marketers measure the effectiveness of their advertising channels by marking the channel a… Continue Reading