The Pagewiz blog
The place to boost your skills optimizing high-converting landing pages

10 Tools to Help You Run Your First Influencer Marketing Campaign

By Michael Quoc  |   Reading Time: 15 minutes

If you’ve heard the term “influencer marketing” before but haven’t tried it out, you’re missing the boat. Studies have demonstrated that word of mouth advertising is more powerful than paid solutions. When genuine people give honest reviews, shout outs, or feedback; brands win. If the price of influencer marketing has held you back, you’re about… Continue Reading

6 Steps to Putting Data to Work for You in Email Marketing

By Jessica Best  |   Reading Time: 12 minutes

A few years ago, when podcasts did their annual “Predictions for next year” posts, just about every single one of them had a mention of how we would have access to more data in our marketing. In fact, in 2017, marketers like me (see title above) like to point out that (almost) ALL marketing is… Continue Reading

A Spotlight on Drip Email Campaigns: Uber

By Elna Cain  |   Reading Time: 12 minutes

An Introduction to Uber Uber has become a household name across most of the country and is even being used as a verb these days. “To Uber or not to Uber? That is the question.” For those who haven’t heard of Uber, it’s a taxi hailing app with a twist. A few taps on your… Continue Reading

7 Conversion Rate Optimization Case Studies to Learn From

By Avinash Nair  |   Reading Time: 12 minutes

Marketers have been keenly interested in ‘Conversion Rate Optimization’ (CRO) for quite some time now. For those who are new to this term, “it is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.” According to a report by… Continue Reading

Content Marketing is More Than Blogs

By Colin Cieloha  |   Reading Time: 11 minutes

Traditional marketing is becoming less and less effective as more people turn to the internet for information, answers to questions, and news. Therefore, companies are turning to content marketing to help boost their business. Instead of pitching their products and services, they provide their customers with truly relevant and useful content to help them solve… Continue Reading

SEO vs Conversion: What Does Your Page Do?

By Emily Hunter  |   Reading Time: 11 minutes

What is the goal of a landing page? To get conversions, right? Well, it’s not quite so simple. Landing pages need two things to work well. They need traffic and they need to convert. Yet these goals can be contradictory. Unless you’re solely relying on PPC to drive traffic to your landing page, you’ll need… Continue Reading

Nancy Harhut: The Behavioral Science Behind Words (Podcast)

By Elisa Silverman  |   Reading Time: 3 minutes

It’s time for another Pagewiz podcast! This episode’s guest is international speaker and award-winning marketing creative, Nancy Harhut. Nancy specializes in using behavioral science to develop digital and direct marketing content that influences people to act. In particular, she focuses on how words persuade. In this episode, Nancy addresses: Why our brains are hardwired to… Continue Reading

Landing Page Tools for a Successful Online Marketing Campaign

By Amit Bahar  |   Reading Time: 9 minutes

The ultimate goal of any campaign, social media driven or otherwise, is to produce leads or sales and maintain a high conversion rate. Whether you’re selling a product, a service or an idea, conversions are the name of the game. A successful campaign can be determined by the number of people who bought or registered… Continue Reading

How to Use YouTube to Generate More Leads

By Christopher Gimmer  |   Reading Time: 12 minutes

When most businesses think about how they want to generate leads, they typically gravitate towards PPC ad platforms like Google AdWords or Facebook Ads. As a result, YouTube is often overlooked. Unfortunately for these businesses (but fortunately for you), YouTube can be a fantastic platform for capturing new leads. In this post, I’m going to… Continue Reading

4 Simple Psychology Hacks that Will Seriously Boost Your Conversions

By John Stevens  |   Reading Time: 11 minutes

According to research from Eisenberg Holdings, for every $92 spent on generating traffic only a measly $1 is spent on converting it. Interestingly, this explains why a lot of “research” on what works in conversion do not have a strong basis and, as a result, cannot be replicated. For example, various researchers have found the… Continue Reading