landing pages and conversion rate optimization blog by pagewiz

Copy that Delivers

Keys to Copy that Delivers Your Message – Not Just Your Email

By Elisa Silverman  |   Reading Time: 5 minutes

Delivery rates. Open rates. Click-through rates. These are all key email metrics. Making sure your email gets into your readers’ inbox and opened are critical to email marketing success. You can read some tips to improve both here and here . But even if your email is getting delivered – is your message? Are you creating… Continue Reading

Online Marketing Tools

4 Online Marketing Tools That You Should Start Using Today

By Avi Kaye  |   Reading Time: 8 minutes

When we look at it the wrong way, there’s an awful lot of marketing data floating around. How much traffic you got, sources, Facebook engagement numbers, reach and fans, if people saw your website on a desktop computer or on a mobile phone… Lots and lots of marketing data. But when we look at it… Continue Reading

Twitter Remarketing Tags

How to Generate Traffic with the New Twitter Remarketing Tag

By Ron Sela  |   Reading Time: 7 minutes

Twitter is one of the biggest weapons in the modern advertiser’s arsenal for spreading the word about their product or service online. This is the case more than ever due to new developments like the twitter remarketing tag. How Twitter Advertising Works Twitter advertising is where you gain a following on Twitter that’s full of… Continue Reading

Landing Pages Elements

Optimize Me (Part 2): Optimizing Your Landing Pages Elements

By Oren Rachum  |   Reading Time: 6 minutes

Welcome to chapter 2 of Optimize Me; let’s continue by taking a deeper look at how landing pages are constructed, and how A/B testing can serve as a great method for optimizing them. We will focus on three primary landing pages elements: Headlines, Layouts, and CTAs. By A/B testing the offer and these landing pages… Continue Reading

Email Marketing Subject Line

Email Marketing: Write a Subject Line that Delivers

By Elisa Silverman  |   Reading Time: 6 minutes

Nicolas Cage had 60 seconds to steal a car. You wish you had half that long to get someone to open your email. In truth, most readers will give your subject line less than 3 seconds before they decide to delete or open. How do you make the most of those 3 short seconds? Write… Continue Reading

Landing Pages Paid Advertising

How to Promote Your Landing Pages with Paid Advertising

By Avi Kaye  |   Reading Time: 10 minutes

Creating a landing page is an important step in converting your incoming traffic to actual leads and eventually, paying customers (we’ve discussed this extensively in this blog post). But hang on. Where is all this traffic supposed to be coming from? That’s an excellent question – read on! Drive Traffic to Your Page with Paid… Continue Reading

The Beginner’s Guide to Google Plus Advertising Options

By Shuki Mann  |   Reading Time: 6 minutes

In April, Google quietly launched +Post ads, a new Google Plus advertising service for marketers. +Post ads enables advertisers to promote Google+ posts on Google’s Display Network in exactly the same way as they publish regular ads. This type of Google Plus advertising feature has huge potential, since it facilitates direct user engagement right where they… Continue Reading

Words that Convert

Words that Convert: Writing a Persuasive Landing Page

By Elisa Silverman  |   Reading Time: 6 minutes

Congratulations! You’ve successfully gotten someone clicking through to your landing page. Don’t lose them now. Use persuasive copy to get your readers to take the action you want. A number of landing page components need to work together to convert your readers into action-takers: A compelling offer, good design, purposeful formatting, and persuasive writing. Think… Continue Reading

Landing Page Optimization

Optimize Me: A Step-by-Step Guide to Landing Page Optimization

By Oren Rachum  |   Reading Time: 8 minutes

Welcome to Optimize Me; a two-part introduction article about landing page optimization and A/B testing methods. Let’s begin by taking a look at the basics of A/B testing, and see how this method can contribute to accelerated conversion rates.   Before starting It’s important to have a good foundation before creating any test. To achieve… Continue Reading

Ad Retargeting

The Main Benefits of Ad Retargeting – A Psychological Point of View

By Avi Kaye  |   Reading Time: 9 minutes

What exactly is ad retargeting? Ever noticed that after visiting a website that offers a service of some kind, you see their ads everywhere you go? You may see their posts on Facebook, or ads on other websites that you visit, or even in your Google searches. This isn’t a coincidence, of course. These websites are… Continue Reading