The Pagewiz blog
The place to boost your skills optimizing high-converting landing pages

Nancy Harhut: The Behavioral Science Behind Words (Podcast)

By Elisa Silverman  |   Reading Time: 3 minutes

It’s time for another Pagewiz podcast! This episode’s guest is international speaker and award-winning marketing creative, Nancy Harhut. Nancy specializes in using behavioral science to develop digital and direct marketing content that influences people to act. In particular, she focuses on how words persuade. In this episode, Nancy addresses: Why our brains are hardwired to… Continue Reading

Landing Page Tools for a Successful Online Marketing Campaign

By Amit Bahar  |   Reading Time: 9 minutes

The ultimate goal of any campaign, social media driven or otherwise, is to produce leads or sales and maintain a high conversion rate. Whether you’re selling a product, a service or an idea, conversions are the name of the game. A successful campaign can be determined by the number of people who bought or registered… Continue Reading

How to Use YouTube to Generate More Leads

By Christopher Gimmer  |   Reading Time: 12 minutes

When most businesses think about how they want to generate leads, they typically gravitate towards PPC ad platforms like Google AdWords or Facebook Ads. As a result, YouTube is often overlooked. Unfortunately for these businesses (but fortunately for you), YouTube can be a fantastic platform for capturing new leads. In this post, I’m going to… Continue Reading

4 Simple Psychology Hacks that Will Seriously Boost Your Conversions

By John Stevens  |   Reading Time: 11 minutes

According to research from Eisenberg Holdings, for every $92 spent on generating traffic only a measly $1 is spent on converting it. Interestingly, this explains why a lot of “research” on what works in conversion do not have a strong basis and, as a result, cannot be replicated. For example, various researchers have found the… Continue Reading

Win More Leads and Influence People with Conversion Rate Optimisation

By David James  |   Reading Time: 13 minutes

The feeling that you get when you know that you have gained a conversion and a sale is one of euphoria. Especially when you see the dollar figures in your bank account. I still remember setting up websites years ago hoping to see my web venture take off, only to see the project make a… Continue Reading

Your PPC Campaign is Dying… Now What?

By David Chapman  |   Reading Time: 8 minutes

There is no doubt that PPC is an extremely profitable channel when managed properly. However, sometimes, it can be challenging to return profitability to a PPC campaign. No campaign is perfect, and there can always come a time when performance can deteriorate. For example, let’s say you spend $10,000 on the first month and you… Continue Reading

Digital Ads and Nonprofits: It’s a Match!

By Elisa Silverman  |   Reading Time: 11 minutes

It’s that time of year again! M+R, in partnership with the Nonprofit Technology Network (NTEN), has released its annual benchmark report on nonprofit digital activities. It’s chockablock with interesting information about how nonprofits are using various digital tools and how it’s working out for them. M+R has a great interactive site to explore the report’s… Continue Reading

How Compounding Posts Are Created To Drive More Traffic

By Emily Hunter  |   Reading Time: 12 minutes

If you’ve ever been responsible for a content marketing campaign, you’re probably sick of writing low-performing blog posts. By low-performing, I mean posts that don’t pull their weight over time. You might get a burst of interest after they are first posted, but then they decay in readership until they are useless. The usual quest… Continue Reading

A Spotlight on Drip Email Campaigns: Grammarly

By Elna Cain  |   Reading Time: 13 minutes

An Introduction to Grammarly Grammarly is an online grammar checking tool used by countless students and writers to check their content for spelling mistakes, clarity, and consistency. It can also detect plagiarism and offers alternative word choices to improve the quality of your work. As marketers, having proper grammar may not directly increase conversions on… Continue Reading

Affiliate Marketing – Getting Started and Where It’s Going

By Elisa Silverman  |   Reading Time: 13 minutes

Affiliate marketing used to be the bête noire of online marketing. It could generate huge payoffs but had a bit of a downmarket air to it. The stream of bad actors amongst the wide variety of legitimate players hasn’t helped its reputation. Estimates project affiliate marketing to experience a compound annual growth rate (CAGR) of… Continue Reading