The Pagewiz blog
The place to boost your skills optimizing high-converting landing pages

Nancy Harhut: The Behavioral Science Behind Words (Podcast)

By Elisa Silverman  |   Reading Time: 3 minutes

It’s time for another Pagewiz podcast! This episode’s guest is international speaker and award-winning marketing creative, Nancy Harhut. Nancy specializes in using behavioral science to develop digital and direct marketing content that influences people to act. In particular, she focuses on how words persuade. In this episode, Nancy addresses: Why our brains are hardwired to… Continue Reading

Reputation Management: Discussion on Strategies and Tools

By Elisa Silverman  |   Reading Time: 3 minutes

How many business online meltdowns does it take to make reputation management real for your business? You’ve all read stories about fast-food employees doing horrible things in kitchen sinks and customer service interns making ill-advised tweets. [tweetthis]How many online snafus make reputation management real for you? We talk reputation management in this Pagewiz Podcast[/tweetthis] The… Continue Reading

Mike Templeman, Foxtail marketing - Pagewiz Podcast

Helping SMBs Win at PPC: A Talk with Mike Templeman

By Elisa Silverman  |   Reading Time: 3 minutes

PPC-driven landing page campaigns can be an effective way to generate a lot of traffic, but badly-managed PPC can also be a swift budget sinkhole. This is a special challenge for small businesses that don’t have the revenue to spare on big PPC mistakes. In this latest edition of the Pagewiz podcast, I interview Mike… Continue Reading

David Darmanin Podcast

How to Optimize Your Landing Page by Interpreting User Behavior

By Elisa Silverman  |   Reading Time: 8 minutes

The web site visitor is always right – even if she doesn’t know it. According to the guest on our second podcast, Dr. David Darmanin, founder and CEO of Hotjar, your customers and website visitors tell you where and how to change your landing page to boost conversion. Sometimes directly; more often indirectly. But they will… Continue Reading

Talia Wolf Podcast

[podcast] Getting Emotional about Conversion Optimization with Talia Wolf

By Elisa Silverman  |   Reading Time: 7 minutes

Do you get emotional thinking about your landing page’s conversion and bounce rates? Do you worry about the emotional state of your landing page visitors? Well, Talia Wolf, founder and chief optimizer at GetUplift, has the research proving the answer to the second question must be “yes.” Especially if your answer to the first question… Continue Reading