A good online marketer always tries to think of great new ways to market the product / service they’re promoting. A great online marketer should also find out what other online marketers are constantly up to…
Today’s online marketing arena is so fast to update efficient working methods and marketing hacks that you simply cannot afford to stagnate. You must strive to keep yourself updated with the latest & greatest practices from around the globe.
This is where marketing podcasts come into the picture: I personally love this medium as a way of keeping myself updated, and find it efficient and fun at the same time.
If you have some commute time on your way to work – fire up a podcast!
If you do physical exercise on your free time – fire up a podcast!
Walking your dog? – fire up a podcast!
Multitasking? – fire up a podcast!
I’ve assembled a list of 20 of my favorite marketing related podcasts (plus a bonus) for your ears to judge.
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The Marketing Podcasts List:
Mad Lemmings
The Mad Lemmings Podcast is all about Online Marketing. It features interviews with well known and not so well known online marketers, and discusses ideas that will help people improve their online marketing. Topics range from blogging and social media, to email list building and advertising.
According to Ashley Faulkes, the Mad Lemmings show host:
The focus of the show in the future will be moving more towards finding customers for businesses online using online marketing.
Latest episode title: Episode 17 – Leveraging Personal Brands on Social Media w/ Jacob Curtis on August 15, 2014
Digital Marketing Podcast
Ciaran talks about everything digital marketing related. The Digital Marketing Podcast is a wonderful resource for anyone who wants to learn about the many different aspects of digital marketing.
Latest episode title: Episode 103 – Global Social Media on August 1, 2014
Edge of the Web Radio- SEO Podcast
This podcast is run by Site Strategics, a digital marketing agency. The duration of each episode is usually between 40 minutes and 1 hour. This podcast deals with mainly Search engine optimization and PPC advertising. It is a podcast suitable for both the beginners and the professionals since the topics it covered so far include basic stuffs like keyword research to more intricate stuffs like landing page optimization.
Latest Episode title: Show 100 (Congrats, guys!) – Pigeon Droppings and Site Strategics on August 5, 2014
Foolish Adventure
Foolish Adventure is not for fools at all. Contrary to its name, this podcast actually focuses on topics targeted to an expert audience. Foolish Adventure talks about business practices, and of course, online marketing is one of the most frequently used topic. It often features high profile people like Noah Kagan and digs deep into things like how to build an effective sales team, business mobility, email marketing, social media strategy and so on. In short, any aspiring entrepreneur will get a lot of information, tips and insights from this popular podcast.
According to Tim Conley, the Foolish Adventure Show host:
The Foolish Adventure Show is a podcast dedicated to the people crazy enough to become entrepreneurs. It helps them by showcasing the adventures of talented entrepreneurs who have gained control of their Time, Income & Mobility. A new season is planned to start in October.
Latest Episode – Episode 192 – Reverse Engineered Customer Acquisition on 17 April, 2014
Mad Marketing Podcast
Mad Marketing Podcast from the Sales Lion goes beyond the usual realm of Online Marketing and sometimes will discuss the lives of real people and how marketing can have an impact them. That is what sets this podcast apart from others.
Enthusiasm and off the cuff humor are the name of the game with Marcus Sheridan’s unique podcast. Instead of the classic interview-style of so many marketing podcasts, Marcus riffs in a monologue style, generally discussing questions he gets from readers and listeners–as well as anything else that crosses his mind in the moment. The contents of this podcast is fresh and nonetheless, informational.
According to Marcus Sheridan, the Mad Marketing Podcast host:
If you love marketing combined with some sprinkles of personal development and a few laughs, Mad Marketing just may be perfect for you…
Latest Episode – Episode 33 – The Power of Simplicity in Everything on August 18, 2014
Marketing over coffee
Marketing over Coffee has a laid back approach in its presentation, but make no mistake- it is one of the most educating podcast available on the web for marketing people and business owners. This podcast is recorded every wednesday at 5:30am eastern time in a coffee shop just outside of Boston. The podcast frequently takes interview of renowned marketing gurus like John Jantsch, Simon Sinek, and Chris Brogan.
According to John Wall, one of the Marketing over Coffee podcast:
Marketing Over Coffee covers the intersection of marketing and technology over a casual conversation outside of the office.
Latest Episode Title: Monty and Smart Shoes on August 14, 2014
Six pixels of separation
Mitch Joel, President of Twist Image runs this very interesting podcast named Six Pixels of Separation. It is an interview based podcast where Mitch talks about topics that fall within the realm of digital marketing and media with one or more guests. It is running for a long time now, with more than 400 episodes credited to its name. With this huge number of episodes, this is a great resource covering a wide range of topics and ideas including consumer psychology, future of digital marketing, cognitive economics, branding strategies and so on.
Latest episode title: Episode 424 – The Efficiency Of Brands With Jeremiah Owyang on August 24, 2014
Social media marketing podcast
The Social Media Marketing podcast is a popular show from Social Media Examiner, an authority website on social media marketing. The show aims to help marketing professionals and entrepreneurs learn how to use the potential of social media marketing. It was started on 10 August 2012 and it has 106 episodes so far. The show is available on iTunes, Stitcher and SoundCloud as well.
Latest Episode Title: Instagram Success: How a Marketer Grew a Loyal Following With Instagram on August 8, 2014
Social pros podcast
Social Pros is a weekly podcast that focuses on what real people are doing on social media to grow their business. Every week, one episode of Social Pros is aired. The best thing about this podcast is that it brings behind the scene stories and insights about how companies like Ford, Dell, IBM, ESPN and others are running, measuring and improving their social media campaigns.
Latest Episode Title: How to Build a Social Media Empire by Running with Scissors on August 22, 2014
Inbound Now
Inbound Now is the social media and inbound marketing podcast from Hubspot, the leading inbound marketing automation provider. This podcast is now at defunct stage. The last episode was published almost three years ago. Before going into hibernation, it aired only 24 episodes. It’s still gold. The podcast managed to feature some of the most influential digital marketing professionals in the world. The list of guests include experts like Seth Godin, Rand Fishkin and Bryan Solis.
Latest Episode: #24 – Online Reputation Management, What You Need to Know to keep your online presence clean w/ Andy Beal on August 22, 2011.
Marketing Smarts
Marketing Smarts is an educational podcast from the creators of Marketingprofs. They’ve recorded 142 episodes so far! On every episode, an expert was invited to discuss topics such as: online marketing strategy, content marketing, content production, customer relationship, landing page optimization, consumer behavior, branding, and social media marketing. The depth and diversity of this podcast make it one of the must-follow online marketing podcasts.
According to the #MarketingSmarts host, Kerry O’Shea Gorgone:
The podcast features interviews with CMOs, authors, thought leaders: smart marketers in every industry!
Latest Episode Title: Storytelling and Nonprofit Marketing: Invisible People’s Mark Horvath On August 20, 2014
Internet Business Mastery Podcast
Internet Business Mastery (IBM) is a long running podcast that provides useful tips, information and advice on how to make an internet-based business a success. It often airs interesting interviews with influential marketing professionals and business analysts. This podcast targets online business owners and covers topics related to making money with internet-based businesses.
Latest Episode Title: IBM 243 | Automated Sales Machine Pt 3: How to Drive Traffic that Generates Sales
I Love Marketing Podcast
The website shows a quotation on the top right corner that pretty much sums up what this podcast is about and how good it is. It says “The most valuable podcast on the planet for entrepreneurs who want more business than they can handle”. Regardless of whether you already have an established business, or an aspiring entrepreneur, the podcast will help you to reach your goals.
Latest Episode Title: Episode 167 – Ryan Ellefsen on Payment Processing for Direct Response Marketers
Amy Porterfield Podcast
Amy Porterfield runs this podcast. Amy is a well-known social media strategist who co-authored ‘Facebook Marketing All-In-One for Dummies’. This podcast is aimed to help entrepreneurs across industries to create social media marketing strategies that will help them to grow the business.
Latest Episode – Episode 36 – 3 Keys to Understanding Your Audience to Increase Sales with Pam Hendrickson on July 31, 2014
Smarter online marketing
Vickie Siculiano is the Smarter Online Marketing Podcast host. She’s an online marketing coach, speaker and author of a Visual Marketing Secrets related publication (going live September 2014 on Amazon). Her podcast is designed to help small businesses and entrepreneurs to get more customers and attract more leads with smart and effective online marketing. The topics it covers include online marketing, social media marketing, search engine optimization, website optimization, e-mail marketing, visual marketing, photography, marketing project management and more. It is quite a resourceful podcast that deserves to be on this list.
According to Vickie Siculiano:
The Smarter Online Marketing Podcast is designed to help Small Business Owners and Entrepreneurs. I love developing useful content for people that want to grow their businesses.
Latest Episode: Episode 41 – The Smartphone Marketing Selfie – 10 Tips on How to Take the Perfect One, on 20 August 2014
This Old Marketing Podcast
With each episode running around 45-50 minutes, Joe Pulizzi and Robert Rose have some great energy going on between them, as they chat about the latest brilliant content marketing moves from around the world. With super interesting case studies and summaries of other marketers’ experiments – this podcast is a great way to stay on top of the most interesting content marketing stuff.
According to the hosts:
We highlight our rants and raves from the week, and include a ThisOldMarketing example (to show how old the content marketing industry really is to those that don’t know). Our goal is to continue to publish for the next year and refine the show. Overall, we are very happy with the results (over 100,000 downloads in the first 40 episodes).
Latest episode title: Episode 40 – When Native Advertising Erodes Trust, on August 23, 2014
Landing Page Optimization
The Landing Page Optimization podcast is hosted by Tim Ash, the best in the business when it comes to landing page optimization and conversion science. Every episode is a gem for online marketers who want to increase their landing pages’ conversions. Tim explains what works and why, invites prominent experts in the industry who provide insider tips and insights. This podcast is a must-listen for anyone who wants to make his landing pages more effective and grow their business.
According to Tim Ash:
On the Landing Page Optimization Podcast you can get breaking news and analysis of the latest developments in landing page conversion improvement; Learn multivariate testing best practices and how to improve your landing pages on Landing Page Optimization
Latest Episode: Episode 93 – Testing, Testing, Testing with Kyle Rush, on August 11, 2014
The Conversions Podcast
The Conversions Podcast is hosted by Francis Teo, founder of Conversions Guaranteed. This podcast brings Conversion Rate Optimization (CRO) experts and professionals, webmasters, and conversion optimization application developers in this show to discuss all the things about conversion science. Each episode gives its listeners CRO strategies and tactics that actually work.
Latest Episode – Episode 18:Data Science and Conversions with Shana Carp from Bayesian Witch on 19 March, 2014.
Marketing Optimization Video Podcast
Marketing Optimization is a video podcast that brings a digital marketing expert every week and discusses about ways to optimize and maximize the ROI of online businesses. The guests of this podcast are all very knowledgeable in their fields. For people who want to replicate the success of others who already built profitable online businesses, this is a great resource because it allows the listeners a close look into the lives of them.
According to the host, Alex Harris:
The Marketing Optimization Video Podcast provides weekly interviews with digital marketing experts – chatting about conversion optimization, web analytics and e-commerce.
Latest Episode Title: Episode 70 – Saas Conversion Rate Optimization w/ Rand Fishkin of Moz on 25 August, 2014.
Internet Marketing Podcast from SiteVisibility
Internet Marketing Podcast is the most popular podcast in the UK that enjoys over half a million downloads. A team of digital marketing experts led by Kelvin Newman runs this show. IM podcast shares latest tools, techniques and strategies with the listeners that can help generate more leads, sales and engagement. The podcast interviewed some of the digital marketing forerunners in the world. The list includes Seth Godin, Tim Ferriss, Jakob Nielsen, Rory Sutherland, Jim Sterne and Bryan Eisenberg.
Latest Episode Title: Episode 259 – The Power of Cartoons – Stu Heinecke on 26 August, 2014.
Bonus Marketing Podcasts:
The Binpress Podcast
This is the new kid in town, with only 7 running episodes, at the time of this writing, but with a very promising future ahead of it.
The Binpress Podcast interviews people across the spectrum of software development, discussing community building, marketing, pricing, how they got their start and more. So far, upstarts such as John O’Nolan of Ghost and Staples and Mark Shuttleworth of Canonical were interviewed.
According to the Binpress Podcast host, Alexis Santos:
We aim to help listeners learn from experience and gain insight into the process of building a business around software, open source or otherwise. We’ll continue interviewing interesting folks and experimenting with crowd-sourced questions, livestreams and more.
Latest episode title: Episode 8 – Mark Shuttleworth of Canonical on August 26, 2014
99% Invisible
This splendid podcast is a true masterpiece, and is not directly related to the marketing niche we’re digging into on this curation post. 99% Invisible is served by Roman Mars, which, as one of his praisers say: “Lights the radio”. His podcast will strangely make you feel like you’re hovering ( seriously! ), due to the smooth manner in which different speech bits fit together into one polished & balanced storytelling show.
As the show description mentions:
99% Invisible is a tiny radio show about design, architecture & the 99% invisible activity that shapes our world – and is entirely funded by its listeners.
Latest episode title: Episode 128 – Hacking IKEA on August 19, 2014
Conclusion
Although my guess is that no one online marketer can afford to invest the time needed to listen to all of these marketing podcasts, I would recommend allocating as much of your spare time as possible for this great medium.
Marketing podcasts are a fun and informative resource, and it looks like it’s going to continue blossoming even further in the future.
Happy listening!
Let me know what is your favorite online marketing podcast in the comments area below.
Kobe joined Pagewiz as a campaigns manager & front end developer. He has 2.5 years of landing page campaigns creation experience and a passion for driving them towards a higher conversion rate.
On his free time, Kobe likes to go out for long runs along the riverbank, accompanied by his fast dog (Giga).
