Whenever a visitor clicks on a link to a website’s main page it becomes a landing page. Landing pages are important because they define the website’s presence. A lot of websites have great landing pages, but many webmasters construct them with some noticeable landing page mistakes.
Poor page formatting and confusing information are but a few of the many things that a webmaster can do wrong when formatting a landing page.
The following information will help a person to construct a decent landing page that eliminates stakes and confusion from webpage. Before a person can create a good landing page they first must know what the common landing page mistakes are:
- A bad landing page is confusing to people because they do not know where to look for the information that they need.
- People have to work hard in order to find out what they should be doing.
- The call to action on a page is not clear.
- The landing page does not direct people to the message or meaning on the website.
- The page does not have a good image or bullet points that help visitors to establish its identity.
- Webpage designers should make sure that they are creating well constructed pages that help people to effectively navigate a site.
These are some of the most common landing page mistakes that people encounter when they visit many web pages. Webmasters should take the following steps in order to make web pages functional, informational and well formatted.
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1. Call to Action
A website should have a call to action or a central message or theme that people can immediately understand when they access the website. This is especially true for websites that provide products and services to consumers. A person should not have to search through buttons or links and click on multiple pictures just to find the site’s call to action.
If people cannot figure out a website’s purpose or if they have a hard time navigating pages they will usually leave the site. It is one of the most common landing page mistakes.
2. Entry Forms
A lot of webpage designers that feature entry forms on their sites often overlook the effectiveness of these forms. Many people are used to filling out an entry form with relative ease and a person’s site should not complicate this activity for them. One of the most common landing page mistakes is when some designers do things like add extra fields to their forms when they are not even needed.
Designers do not validate form fields when they design them. They do not make it clear to visitors about how each field is to be completed. For example, a phone number can be filled out with as 1-212-612-5555 or (212)612-5555. Web designers who want to avoid those landing page mistakes should always specify how fields are to be completed. If a webmaster does not clearly explain to a consumer about the proper way to fill out a form on their site, error messages could keep popping up.
Those landing page mistakes are not avoided easily, but if they do, a potential customer could leave the page and go elsewhere to get their goods. Also, when error messages appear a web designer should also set up the forms to indicate where the error message occurred.
3. Keeping Track of Visitors
Webpage designers should include features into their site that track visitors as they view their pages. They should use certain web tools that allow them to determine if a visitor accessed their page through social media site or by clicking a link in an email. This information is necessary for creating a source specific webpage. Source specific web pages can be designed to maximize a person’s experience while visiting a web master’s site.
Source specific pages can also be used to enhance a visitor’s experience while on a person’s site. People who visit a source page from a social media page could be given information through a media website experience. The main thing that webpage designers need to remember is that source pages are necessary to the success of their site.
Avoiding Landing Page Mistakes
Landing pages should also be edited to remove unnecessary content, clearly show a site’s product or service and it should have a video available for communicating a site’s message. Sites that are designed for information should have that information clearly displayed and properly formatted so that people are able to immediately access it.
To avoid one of the most common landing page mistakes, real testimonies can add authenticity to a site and they can be displayed at the bottom of a landing page. Web designers should also design links to send traffic to their landing pages as opposed to their site’s homepage. Each of these steps will help a webpage designer to create meaningful and outstanding web pages.

Avi Kaye is a social media marketing consultant for software startups. In addition to PageWiz, he also writes for himself on his own blog, in between numerous cups of coffee.