These six groups of marketing resources cover the major components of what you need to know to build a foundation of online marketing knowledge and create solutions for marketing problems.
There are a variety of ways to access the information, from simply reading to links to blog, videos, and infographics.
There is some critical information in these lists, such as the way Google ranks a web site in its search engine algorithm.
For the future-minded, there are sites that help you get started moving forward into marketing automation and link building.
In short, you will be surprised at the treasure trove of information built into this resource list.
Ultimate List: Search Engine Optimization
Ultimate List of Must-Have Tools for Your SEO Toolkit
“Toolkit” has become a common word for a group of resources that are essential to your success. The list of SEO tools here provides you with keyword and link tools, plus also ranks each of the tools in terms of difficulty to learn and use. Google tools such as its Webmaster Tools and Analytics are prominently featured.
The Ultimate List of Google Ranking Factors
If there is a must have list for anyone seriously responsible for SEO, this is the one. Listing in a bulletin board format are all Google’s 200 criteria for search engine rankings. If you are aware that an IP address can be flagged as spam and hurt your ranking, you are doing fine. If you don’t know what the Penguin Penalty is, or what Google Penguin is, this list is required reading.
Link Building: The Definitive Guide
This guide is a very nicely organized series of links divided into link building topics. If you are looking for a great resource about link building strategies, this is the site to go to. From link building fundamentals to strategies and case studies, it is hard to find a better guide. There is also a pdf download of the guide available on the site.
The Ultimate List of Local SEO Resources
An assortment of videos, blogs, and infographics are the highlights of this ultimate list, giving you easy to access information on how you can get better rankings locally with Google. There are also links to tools for your toolkit and uniquely, a list of people whose Twitter accounts you should follow that are an ongoing source of local SEO information.
The Ultimate List of SEO Bookmarklets
Ultimate List: Email Marketing
Ultimate Guide for Email Marketing
Direct and to the point is the strength of this email marketing guide. Organized by chapters that have links to external sites. There are three major sections: creating the email, sending the email, and measuring the results of your email marketing program. The links connect to a variety of sites that provide further instructions and examples for practical application.
37 Tips for Writing Emails that Get Opened, Read, and Clicked
One of the recommendations in this list is to “Keep it short.” That is what this list does in its 37 suggestions. From creating an email, to how to sell in an email, to how to get the recipient to open the email, all the essential rules of making email a viable marketing tactic are here. At the end, the author challenges you to do three things to continually earn the trust of your customers – current and potential.
The Ultimate List of Email Marketing Infographics
Upon arriving at this page you will find two of the author’s infographics. But he has constructed a complete list on Pinterest that you can access by clicking on the link in the middle of the page. What you will discover is a horde of examples that you can learn from. Everything from short, step-by-step infographs to more complicated and statistics oriented can be found to use as templates.
54 Essential Email Marketing Resources
Tools, tips, and templates are three of the groupings for this list of email marketing resources. The experience range required to use the information ranges from beginner to high level expert. That means there is something for everyone here. Ebooks and webinars are also included as resources to give the reader the entire breadth of possibilities.
The Ultimate Email Marketing Strategy for a Small Business in 7 Steps
From respected Entrepreneur magazine, this short guide moves the reader along the path of successful email marketing in seven pointed steps. There are few external links here, but the ones that are present are valuable. For the reader that wants simple and direct advice on how to make email marketing work, here is the place to go.
Ultimate List: Blogging Resources
The Ultimate List of Blog Post Ideas
Illustrated at the top of the page by a mind map graphic, the list of blog post ideas is divided into 8 sections. Categorized by theme, broad concepts such as Be Generous or Be Controversial are then given specifics using examples to make the concepts clearer. Beyond this basic instruction, you are left to use your own imagination and interests to move your ideas into an actual blog.
The Ultimate List of Blogger Networks & Media Companies
One of the most noticeable things when scanning down this list is the presence of companies and networks who names have been struck through. This is an indication that the list continues to be updated and the links are valid. The list has some familiar names such as Commission Junction and Amazon, while others are definitely “mom-oriented.” There is much to discover in this 87+ item list that also includes and networks and indicates specific affiliate links.
The Ultimate List of Blogs that Accept Guest Posts
This is a list of 25 categories of blogs that provide a link to a detailed list of specific blogs that accept guest posts. There are more than 500 blogs that can be linked to from this main page. The detailed list includes such information as page rank and Alexa rank, and the instructions on how to submit a guest post for each of the listed blogs.
The Ultimate List of 33 Traffic Sources
There are two types of traffic sources this web site lists – paid and free. The author clarifies that “free” will cost you something, but is not a direct cash outlay. Examples of free traffic sources are Reddit, Facebook, and Twitter. The paid sources are primarily ad sources such as search engine pay per click ads and mobile ads. Both are useful when considering maximizing your traffic.
The Ultimate Guide to Blogging Resources
It is almost a step-by-step guide to creating a blog. There is basic information here as well as useful resources. And there is no attempt to shy away from getting into some of the technical aspects of blogging either. Tool recommendations and a number of plugins that will make your blogging life easier are also available.
Ultimate List: Marketing Resources
The Ultimate List of IFTTT Recipes for Marketers
IFTTT is an acronym for “IF This Then That.” An IFTTT Recipe is a two-part data statement consisting of a Trigger and an Action, which together make up the Ingredients. These Ingredients combine with an IFTTT channel such as a LinkedIn, Facebook, or an email account and allow you to automate simple tasks. It is a free website and has a simple user interface.
The Ultimate List of Marketing and Business Resources
Here you will find an organized list of assembled content from various websites that provide tools to get the job done. Any affiliation with the provided links is based on the sites personal experience with the tool. Everything from web hosting to search tools to social media and analytics is covered here. The list is not static, as the writers promise to keep the list updated regularly.
The Ultimate List of Marketing Tactics
Whether you are speaking in person or constructing a web site, this resource gives you a list of 30 important ways to get seen and heard to promote your product or service. Including images, videos, or creating an interactive game are among the possibilities discussed here. Whether using email, podcasts, or a PowerPoint presentation, there are sound alternatives and tactics you can implement.
The Ultimate List of Affiliate Programs
As affiliate marketing is one of the quickest ways to turn a blog or website into a profitable endeavor, this resource is an alphabetic directory of information that links to some of the most popular programs, including Amazon Associates and Google Adsense. Connections to profit choices from pay-per-click to pay-per-lead and pay-per-sale are all here in one place.
The Ultimate Marketing Automation statistics overview
This site gives you strong statistical reasons why you should incorporate automation in your marketing strategy. The primary focus is on B2B marketing, and it cites the main reasons for failure to adopt automation as unnecessary or unbudgeted. There is also a section on the current trends in marketing automation and the top reasons to purchase it.
Ultimate List: Content Marketing
Content Marketing Tools: The Ultimate List
The creator of this list was frustrated that an organized and comprehensive list of content marketing tools could not be found. So he created his own. The result is a well-organized and complete list that has been very recently updated. Categories such as Social Media Management and Listening have been separated from Social Media for greater clarity and ease of use.
The Ultimate List of Content Marketing Tactics: More Than 35 Ideas
Any marketing strategy requires specific tactics, and this site list some of the best and most common ones that will greatly increase your chances of being helpful and relevant to your target market. This is one of those sites where you can mix and match what you learn – and immediately apply it. In case you are wondering, there are 36 ideas total.
The Ultimate List of Content Creation Tools for 2014
Moving forward from the older types of visual media creation, this site covers everything from Adobe products, to the creation of infographics, collages, vector imaging, and video screencasts. Instead of recommending only free apps and sites, the author included a number of paid tools. The thinking is that a combination of free and paid tools is the ticket to assembling a complete content creation toolkit.
Ultimate List of Content Marketing Templates
If there is a word to describe the focus of this website it is preparation. An array of content marketing worksheets and calendars from companies that have a proven track record of success means that you do not have to use a trial-and-error approach to creating your marketing strategy. Some are downloadable, and some are complex, but for planning and organization there is something here for you.
Content Curation Tools: The Ultimate List
Focusing in on content curation, this is a list of links to obvious sites such as Pinterest and Feedly but also includes some lesser known resources. Suggested tools are apps like iFlow and Flipboard, the latter which can be used to create your personal emagazine while keeping abreast of newsworthy stories. You will likely find some new tools here, but it is a treasure hunt.
Ultimate List: Social Media
The Ultimate Guide To Social Media Scheduling
Scheduling tools are not the first thing that come to mind when discussing social media marketing, but this web site offers basic instruction and ideas, as well as recommending some very useful tools. Deciding which group of tools is best for you has been taken care of, with the author providing an “advantage-disadvantage” grid to assist you.
The Ultimate Guide to Social Media Tools
This web site is an infographic categorizing the various social media tools and calling itself “a social manager’s dream come true.” It not only tells you “what” the tools are used for, but “why” you should use them. It also lists the names of the companies that sell the tools, whether they are paid or free, and the usefulness of the tools based on the size of your company.
Ultimate Guide to Mobile Social Media: Phone and Tablet Strategies for Twitter, Facebook, LinkedIn, and Google+
The thinking behind this list is that since digital consumption is going mobile, digital marketing should be going in the same direction. Replete with infographics and statistics, the site has several action steps and strategies the reader can take to improve their mobile presence on Facebook, LinkedIn, Google+ and Twitter. There is not a lot of reading to do on this site but nevertheless there is a lot of good information.
The Ultimate List of Twitter Engagement Tips
The key to success on Twitter is to have a strategy. As a form of “earned media” Twitter users need to work for their mobile presence. That work includes research, creating meaningful content, and then having an effective call-to-action. This list goes into detail about how to accomplish these goals and have a successful media strategy in the end.
Ultimate Twitter Tools List 2014
For all your Tweeting needs, this site categorizes the most useful and popular Twitter tools. From advertising to backgrounds and buttons, this list has an alphabetical listing with links that connect to both free and paid tools. There is an “Other” category that you will have to search through and find the hidden, hard to find tool.
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