landing pages and conversion rate optimization blog by pagewiz

8 Proven Paid Web Traffic Sources for Your Landing Pages

By Ron Sela on June 30, 2014

Reading Time: 8 minutes

Paid Web Traffic

Landing pages are a  great marketing tool for any business. If you want to start an online business, landing pages are just as essential as the goods or services you plan to sell. However, what is the purpose of a having a website if you cannot generate any visitors? That is where paid web traffic sources come into play. Paid web traffic sources are ads that can help to increase your visibility on the vast internet.

Here are 8 paid web traffic sources that will get people to visit your website’s landing pages. As with any online service, it is usually a good idea to search for related coupons for new users, and run a test campaign to measure and analyze the quality of the web traffic in terms of conversation rates and ROI before running full PPC campaigns.

Search Engines as a Paid Web Traffic Source

The biggest paid web traffic sources belong to Google and Bing. When someone searches for a keyword related to your business, your ad will be displayed in a prominent position during the search.

Google Adwords

The search giant Google offers Google Adwords that are inspired by what people search. Adwords will help you attract more customers and grow your business by displaying your ad to people who are ready to buy your product. Google Adwords is a great paid web traffic source because it takes you to your target audience. You are not displayed to the general public and hoping that someone will click on your link. You are front and center at people who are already interested in what you have to sell.

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You can set your ad to target your local community or you can set your net wider to include your region and/or country. You can sign up for Google Adwords for free and only pay when someone clicks on your ad. You can set your on daily budget. For example, if you only want to spend $10, that can be arranged. With Google Adwords, you can measure how effective your ad is in generating web traffic to your landing pages. You can always tweak your ads and try new keywords. Plus, there is no contract so you can end your ad at anytime.

Learn more about how to make Google Adwords PPC work for your landing pages:

Google AdWords – is it worth it? from Barry Adams

 

Bing Ads

Bing Ads helps you streamline your campaign strategy for website traffic by offering simple and efficient advertising. You will have control over your spend goals with bid modifiers that will control mobile traffic. Bing Ads also let you import Google Adwords campaigns. Bing Ads offers local and mobile advertising as well as device targeting.

The mobile advertising is a great way to reach customers who make most purchases on their mobile device. The local advertising will “claim, enrich and promote” your business to your local region. You can also connect your ad to a Bing Smart Search, and you can use web analytics to optimize your ad campaign.

Learn how to maximize value from Bing Ads:

Maximizing Value from Bing Ads from Bing Ads

 

Social Media as a Paid Web Traffic Source

Social Media is a great vehicle to use to drive web traffic to your landing pages. Many of the social media websites offer ad space.

Facebook

Facebook has over one billion users. With their targeted ad campaign, you can reach the users that are your target customers. Advertising is a three step process. You have to start a Facebook page for your business, connect with people and engage with your audience. Facebook uses users likes to promote, target and optimize web traffic. Facebook users will see an ad that links to either your Facebook page or your website. You can decide where the link goes. The potential customer will click on the ad if interested.

Facebook also allows you to target a particular gender, age and occupation. Another neat benefit to Facebook is that it will target an audience that is similar to your existing customer base. For example, if someone buys something from you, Facebook, by using a website Pixel, will use their demographics and other particulars to seek out that audience for you. Facebook also allows you to do geographic, contextual and behavioral targeting.

Nine tips to take you Facebook Ads to the next level:

Nine Tips to Take Your Facebook Ads to the Next Level from Brand Networks

 

Twitter

Twitter offers advertising for any business size. You can target your audience by linking your business to a particular keyword, interests or followers. You can promote your business Twitter Account, promote Tweets or promote trends. You can set a budget, place a maximum bid and only pay for engagement.

Twitter offers analytics to measure your ads’ effectiveness and a “Tailored Audience” support page. Twitter has a lead card feature that will help you to ask for person’s email address without leaving the site. The Twitter remarketing tag allows users to retarget Twitter users who visited their landing pages, and provide special offers and promotions to this audience.

Twitter also offers analytics. You can track the multiple components of your Twitter ads and use the information to improve optimization.

Learn more about how to use Twitter Ads and lead generation for B2B Advertisers:

Twitter Ads and Lead Generation for B2B Advertisers from John Lee

 

+Post ads

+Post ads are a paid web traffic source that works by generating conversations across the Google Plus advertising network. Your ads will be designed to engage people to start a conversation and to click to view your landing pages.

The formula is simple. You can take a photo or another piece of public Google + content and create an ad around it. The ad will run across Google Display Network. This paid web traffic source is only available to Google + users who met a certain threshold of followers.

Find some great ideas in this  Google Plus Guide for Marketers:

Google Plus Guide for Marketers from LeadSquared

 

LinkedIn

You can use LinkedIn to acquire new customers for your business. LinkedIn offers you three different types of advertising. You can chose sponsor updates, InMail, and display and text ads. Your ads can be targeted by job title and job function. For example, if you are an art supply store, you can target artists.

You can also target by gender, age, location, skills, industry and company size. An ad can cost as little as $10 a day. However, most targeting can cost from $2-4.50 a click. It all depends on what targeting you choose.

Find out more on this LinkedIn Ads Playbook:

LinkedIn Ads Playbook from Francesca Lazzini

 

StumbleUpon

Stumble Upon offers a unique platform. It is one of the paid web traffic sources that does not require the client clicking an ad or link. It will drive your audience directly to your website’s landing page. You only pay for unique visitors.

Your site will be placed with relevant context and will grouped with websites that are grouped with the same interests. Stumble Upon guarantees engagement all the time.

The following Reddit & StumbleUpon Ads presentation provides more details about SU ads:

Reddit & StumbleUpon Ads – SMX West 2013 from Brent Csutoras

 

Reddit

Reddit has a flexible programmable platform that has the potential to reach 114 million users. A Reddit ad starts at $.75 CPM, with a minimum of $5. Reddit offers genuine engagement and a passionate community of people. It is great way to spread the word about your company.

You advertise by creating a promoted posts that can reach any audience that you desire. There are two post types. One is a link that will redirect customers to your url and the other is text. The text will have an embedded message of your choice and will redirect members to a comment page of your promotion.

How to use Self Serve Reddit ads:

Hot to Use Self Serve Reddit ads from 500 Startups

 

Summary

Pick the paid web traffic source that fits your budget, and that will best get you in front of your target audience. You are not limited to just one source of ads. You can mix and match all different types to drive traffic to your website’s landing pages.

 

Landing Pages Designer

Ron Sela is an Inbound Marketing Manager at PageWiz. Named one of the Top 50 Influencers in B2B Marketing (#14) by Onalytica and a Top 50 Influence Marketing Blogger by InkyBee, Ron is a digital marketer and conversion optimizer, focusing on maximizing ROI with content marketing campaigns.