landing pages and conversion rate optimization blog by pagewiz

Neuromarketing Benefits

How Neuromarketing Can Make Visitors Favor Your Offer

By Kobe Ben Itamar  |   Reading Time: 10 minutes

Deadly serious about selling more products, getting more clients, gaining better brand recognition and improving your bottom line? Treat it like a game. In football, baseball or soccer, the trick is to psyche out the other team. In the game of e-commerce, your goal is to apply methods researched in psychology studies that probed the… Continue Reading

CRO Mistakes & Lessons

10 1/2 CRO Mistakes And What We Can Learn From Them

By Ally Sabrowsky  |   Reading Time: 13 minutes

When working in the field, we all make a few conversion rate optimization mistakes. It’s what we learn from these mistakes that determine whether we will flourish or fail. Below are 10 ½ CRO mistakes that I’m sure we’ve all made at one point or another in our testing lives! 1.  No Evaluation of Visitor… Continue Reading

Event Driven Analytics

Using Event-driven Analytics to Boost Conversion Value

By Kobe Ben Itamar  |   Reading Time: 12 minutes

These days it seems as though everyone has a website. It can be hard to get people to visit yours. Most people turn to pay per click (PPC) advertising to drive traffic to their landing pages. But getting someone to click on your ad is only the beginning. You have to turn that click into… Continue Reading

Upgrading Quality Score

How to trick Google into Upgrading Your Quality Score

By Roy Danino  |   Reading Time: 9 minutes

This post is all about Quality Score (A.K.A – QS): What’s QS, how it is calculated, and how understanding it can help you save a lot of money. Quality Score, according to Google, is “An estimate of the quality of your ads, keywords, and landing page”. In other words, quality score is the metric Google… Continue Reading

How to Use SEO and PPC the Right Way [5 Short Case Studies]

By Elna Cain  |   Reading Time: 14 minutes

If you’re a startup business with a small budget, you might be tempted to rely heavily on search engine optimization (SEO) to market your website. Or you might be divided in your thinking. You may believe that per-per-click (PPC) advertising alone might be worth the expense, or you might be considering both SEO and PPC… Continue Reading

Retargeting Copy

Taking a Close Look at One Brand’s Retargeting Ads

By Elisa Silverman  |   Reading Time: 11 minutes

Display ad click-through-rates (CTR) are notoriously low, overall showing just a 0.06 percent CTR. Yet display ads remain great opportunities for both consumer ecommerce and B2B discovery and lead generation. Particularly when used as part of a retargeting campaign. Retargeting is a campaign designed exclusively for visitors to your landing page or website who didn’t convert…. Continue Reading

Marketing Funnels Mistakes

Marketing Funnels: Avoid These Mistakes to Build a Strong One

By Jeremy Reeves  |   Reading Time: 12 minutes

Marketing funnels are a funny thing. They can (and should) be built differently for every business, every marketplace, and every unique product or service within that marketplace. Although having a template to follow helps, there are many factors determining the exact strategy and tactics used to construct your own marketing funnel. Blanket statements on marketing funnels are… Continue Reading

Framing Effect

How to use The Framing Effect in Marketing Campaigns

By Kobe Ben Itamar  |   Reading Time: 7 minutes

Before coming to grips with the more complex definitions of Framing, it should be understood that Framing is perceptual; in other words, Framing is not about what is said, but how it is said. There are several complex definitions of framing which can be broken down into simpler language: Framing is the relationship between context… Continue Reading

Targeting People Not Consumers

Digital Engagement: Targeting People, Not Consumers

By Cam Secore  |   Reading Time: 9 minutes

What is important regarding your brand’s presence on the Web?  Is it getting more shares?  Publishing more content? Synching it up with the buying cycle? Getting links?  Surely, all those are important; they’ve been thoroughly discussed. But what about digital engagement? Content Marketing and Driving Shares, Links, and Digital Engagement In a recent Moz post, popular… Continue Reading

How Understanding Your Customers Can Justify Higher Pricing

By Elisa Silverman  |   Reading Time: 13 minutes

I thought I’d found the perfect computer bag. I’d bookmarked the site weeks ago, but continued my due diligence search before committing to it. Now I was ready. I went back to the site to buy the perfect computer bag (my research confirmed that it was) in my preferred color – green. Only this time… Continue Reading